Designing Your Service Offerings

Designing Your Service Offerings

Does your list of service offerings look like a Cheesecake Factory menu? David identifies five hallmarks of poor service design along with five principles of effective service offering design.

Read the transcript and episode notes at http://2bobs.com/podcast/designing-your-service-offerings

Jaksot(230)

The Complexities of Commission Culture

The Complexities of Commission Culture

David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives.

29 Marras 201735min

The Role of Profit in a Creative Enterprise

The Role of Profit in a Creative Enterprise

Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.

15 Marras 201727min

Mea Culpa

Mea Culpa

David offers to help Blair remember all the times he's been wrong over the past couple decades. Then Blair says he'll be happy to reveal all of the places he's wrong now but doesn't even know it yet.

1 Marras 201731min

The Science Behind Structuring Roles

The Science Behind Structuring Roles

David reveals some of the science behind the extensive research he has done over the past couple decades to develop a key part of his Total Business Review. Blair asks him to explain the three roles principals cannot let go of, along with the three roles they should give up first if they want their firms to really thrive.

18 Loka 201733min

The Business of Expertise - Part 2

The Business of Expertise - Part 2

Blair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Distinguishing Between Vertical and Horizontal Expertise," and "Principles for the Less Exchangeable Positioning of Expertise."

4 Loka 201734min

Seven Words You Can't Say in Business Development

Seven Words You Can't Say in Business Development

David and Blair discuss a list of words Blair came up with that you should avoid to keep you out of trouble and in control of the buy-sell relationship.

20 Syys 201732min

Paid Time Off or Earned Time On

Paid Time Off or Earned Time On

Blair needs a vacation. And David is blown away by how little time principals take off.

6 Syys 201726min

An Introduction to Blair Enns

An Introduction to Blair Enns

David asks Blair to describe his work and his passion for the creative entrepreneurial community, and they discuss how where he lives has such a huge impact on what he does.

23 Elo 201718min

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