The Agency Gatekeeper

The Agency Gatekeeper

Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources against early-stage buyers.

Links

Slapping Down Your Childlike Glee

Mastering the Value Conversation

Models Everywhere

Critical Questions Your New Business Person Should Be Able to Answer

How and When to Talk About Your Firm

Read the episode notes and transcript at http://2bobs.com/podcast/the-agency-gatekeeper

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Jaksot(241)

Foibles of an Executive Leadership Team

Foibles of an Executive Leadership Team

David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

21 Loka 202029min

Transcending Timesheets

Transcending Timesheets

David torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.

7 Loka 202032min

How Our Deepest Fears Shape Our Approach to Business

How Our Deepest Fears Shape Our Approach to Business

David articulates five fears that tend to shape management style and impact decisions principals make for their firms.

23 Syys 202032min

Objections to Specialization

Objections to Specialization

In part two of their specialization conversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.

9 Syys 202030min

Do Generalists Really Triumph Over Specialists?

Do Generalists Really Triumph Over Specialists?

David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.

26 Elo 202024min

The Rungs You Can Reach on the Ladder of Lead Generation

The Rungs You Can Reach on the Ladder of Lead Generation

Blair and David discuss three tiers of inbound and outbound marketing that firms should be using for new business development.

12 Elo 202036min

The Journey From Generalist to Specialist

The Journey From Generalist to Specialist

David and Blair address a listener request to go over the challenges that principals often go through once they decide to reposition their firm.

29 Heinä 202034min

How and When to Talk About Your Firm

How and When to Talk About Your Firm

Blair wonders if he's made an error in his efforts to prevent agencies from going into presentation mode during the sales process.

15 Heinä 202026min

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