Creating a Premium Pricing Culture

Creating a Premium Pricing Culture

Pricing is a prison cell of our own making. And it's cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

Links

"Creating a Culture of Premium Pricing" by Blair Enns at WinWithoutPitching.com

"Have we Hit Peak Strategy?"

"Be the Client You Want to See in the World"

Jaksot(228)

Firing a Client

Firing a Client

Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.

3 Marras 202130min

Attribution Errors

Attribution Errors

Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.

20 Loka 202130min

How to Write That Book

How to Write That Book

You don't need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.

6 Loka 202130min

Should You Write That Book?

Should You Write That Book?

If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.

22 Syys 202134min

Are You Ready for a Minority Partner?

Are You Ready for a Minority Partner?

David has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.

8 Syys 202129min

Approaching Normal

Approaching Normal

In this follow-up to their July 2020 discussion, "Four Regrets You're About to Have," David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.

25 Elo 202134min

Talking About Mental Health

Talking About Mental Health

Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety. LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results

11 Elo 202131min

Orbiting the Giant Hairball

Orbiting the Giant Hairball

For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.

28 Heinä 202135min

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