Creating a Premium Pricing Culture

Creating a Premium Pricing Culture

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

Links

“Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com

“Have we Hit Peak Strategy?”

“Be the Client You Want to See in the World”

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Kokeile ilmaiseksiArrow Right

Jaksot(224)

Let's Talk About Money

Let's Talk About Money

David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.

27 Tammi 202132min

The Enemy Within

The Enemy Within

Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.

13 Tammi 202129min

Holding Opposite Perspectives in a Healthy Tension

Holding Opposite Perspectives in a Healthy Tension

David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.

30 Joulu 202030min

Slapping Down Your Childlike Glee

Slapping Down Your Childlike Glee

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

16 Joulu 202034min

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

David draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.

2 Joulu 202021min

Big Clients Vs Small Clients

Big Clients Vs Small Clients

Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.

18 Marras 202036min

The Great Migration

The Great Migration

As agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.

4 Marras 202029min

Foibles of an Executive Leadership Team

Foibles of an Executive Leadership Team

David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

21 Loka 202029min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

  • Kaikki premium-podcastit
  • Ei mainoksia
  • Ei sitoutumista, peruuta koska tahansa

Premium

13,99 €/kk

  • Kaikki premium-podcastit
  • Ei mainoksia
  • Ei sitoutumista, peruuta koska tahansa
  • Yksi lisäkäyttäjä

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
puheenaihe
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
pomojen-suusta
hyva-paha-johtaminen
rss-seuraava-potilas
rss-paasipodi
herrasmieshakkerit
rss-startup-ministerio
rss-uppoava-vn-laiva
taloudellinen-mielenrauha
rahapuhetta
oppimisen-psykologia
markkinointi-mimmit
rss-wtf-markkinointi-by-dagmar
rss-markkinointia-ilman-jargonia- meeri-karusaari

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisääArrow Right