Creating a Premium Pricing Culture

David has observed six common characteristics of agency principals that can affect whether or not their business succeeds.

5 Heinä 202324min

Even after understanding and trying to adopt the philosophies from Win Without Pitching, Blair sees many creative firms struggling to increase profit because of these six obstacles involving their people and processes.   Links Mastering the Value Conversation The Complexities of Commission Culture Innoficiency in Your Agency The Enemy Within The Complex Battle for Margin Debriefing After a New Business Call Is Your Firm Addicted to New Business? Who’s Going to Own This?

21 Kesä 202328min

This is your intervention and David has some tough questions about the important decisions you should be making to manage and grow your creative firm.   LINKS "The Four Types of Employees at Your Firm"

7 Kesä 202332min

David feels like project managers get a bad rap and has tried to raise their profile within creative firms. So he’s gathered a list of traits from the best project managers he’s met in the hundreds of agencies he’s worked with over the years. Links “Understanding Account People”

24 Touko 202329min

A lot has changed since Blair wrote his article about seven mistakes he sees creative firms make with CRM years ago, and David wants to know why Excel isn’t a good tool for managing sales leads.

10 Touko 202327min

Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.

26 Huhti 202332min

David addresses how vertically positioned agencies can manage a client roster containing multiple companies who are competitors with each other.

12 Huhti 202317min

Blair has been getting too much spam lately and sees an opportunity with warm leads that lies between inbound and outbound marketing which is not being mined well among the creative firms.   Links “Inbound, Outbound & In Between” article on WinWithoutPitching.com

29 Maalis 202324min