#5: The science behind distinctive advertising
Nudge2 Kesä 2019

#5: The science behind distinctive advertising

There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so many brands fail to capture our attention. Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

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Why (often) you're less productive in a team

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25 Elo 202537min

Dissecting Zohran Mamdani’s winning marketing tactics

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20 Elo 202520min

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18 Elo 202529min

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