#33: The Psychology of Price | Part One
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind p...
29 Kesä 202019min
#32: 6 discriminatory mistakes most hiring managers make
Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder o...
14 Kesä 202027min
#31: SaaS Startups: 8 Hacks To Grow Your Brand
Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the l...
1 Kesä 202022min
#30: The science behind great adverts
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the scienc...
18 Touko 202027min
#28: Coronavirus: How to change the behavior of a nation
The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenien...
20 Huhti 202019min
#27: Understanding customers during times of uncertainty
Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of tou...
6 Huhti 202022min
#26: Why do 80% of product launches fail?
According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what work...
23 Maalis 202024min
