#39: A Neuroscientist and Marketer Discuss | What is a Brand?
Nudge21 Syys 2020

#39: A Neuroscientist and Marketer Discuss | What is a Brand?

What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE Sign up to the Nudge Mailing list

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A year-long happiness experiment: Try one new thing a week (did it work?)

A year-long happiness experiment: Try one new thing a week (did it work?)

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Learn 7 scientifically-backed marketing tips in 27 minutes

Learn 7 scientifically-backed marketing tips in 27 minutes

In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.  You’ll learn:  How one word increased my email open rate by 6.4%. The tiny reward that h...

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Six eco-brands using psychology to sell

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12 Touko 202523min

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused...

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Oliver Burkeman: “I stared at a painting for 3 hours straight”

Oliver Burkeman: “I stared at a painting for 3 hours straight”

Could staring at a painting for three hours make you more productive?  In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman. Based on lessons from his book Four...

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The most destructive ad campaign in history

The most destructive ad campaign in history

How did a marketing campaign lead to one of the worst public health disasters in American history?  In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire t...

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Louis Grenier’s Extremely Uncensored Take on Marketing

Louis Grenier’s Extremely Uncensored Take on Marketing

Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life). ---  Buy Louis's book: https:...

14 Huhti 20251h 4min

One simple trick to improve your memory

One simple trick to improve your memory

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