#30: The science behind great adverts
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the scienc...
18 Touko 202027min
#29: Why first impressions matter
Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling autho...
4 Touko 202015min
#28: Coronavirus: How to change the behavior of a nation
The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenien...
20 Huhti 202019min
#27: Understanding customers during times of uncertainty
Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of tou...
6 Huhti 202022min
#26: Why do 80% of product launches fail?
According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what work...
23 Maalis 202024min
#25: Coronavirus: The psychology behind panic buying
The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. Bu...
13 Maalis 202019min
#24: How to nudge within your business
What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior scien...
9 Maalis 202024min
#23: How to make your writing more effective
Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convin...
23 Helmi 202027min
