#79: Primacy Effect | Why Going First Wins
Nudge11 Huhti 2022

#79: Primacy Effect | Why Going First Wins

Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with the same description are viewed differently, and the subconscious advantage every salesperson needs. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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One simple trick to improve your memory

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Will tips from a 102-year-old marketing book work in 2025?

Will tips from a 102-year-old marketing book work in 2025?

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old...

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Can you implant fake memories?

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In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism.  Today, I explore the surprising scien...

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Elon Musk’s Controversial Interview Question

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Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method mi...

17 Maalis 202519min

Surprising truths about memory with Dr. Ranganath

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I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple str...

10 Maalis 202531min

Should you trust your gut?

Should you trust your gut?

Golf players, investors and CEOs perform better if they take their time. Or do they?  Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead ...

3 Maalis 202528min

“99.9% of ads are genuinely awful” Tom Goodwin

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Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and w...

24 Helmi 202528min

7 marketing psychology tips you can apply today

7 marketing psychology tips you can apply today

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable...

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