Instagram failed until it made THIS simple change
Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a behavioural science model that transformed their work. Today on Nudge...
9 Kesä 202526min
I tested this marketing guru’s advice. Was it a waste of time?
I gave this marketing expert one hour to create an unforgettable ad. I showed his ad to 30 Brits and measured exactly how memorable it was. Does his marketing advice work? Or is it a waste of ti...
2 Kesä 202539min
A year-long happiness experiment: Try one new thing a week (did it work?)
This behavioural scientist spent one year doing a new thing every week. He tried acupuncture, gambling, day-trading and dancing. He visited Just Stop Oil meetups, cuddle workshops, and psychic readi...
26 Touko 202528min
Learn 7 scientifically-backed marketing tips in 27 minutes
In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today. You’ll learn: How one word increased my email open rate by 6.4%. The tiny reward that h...
19 Touko 202527min
Six eco-brands using psychology to sell
Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how. You’ll learn about: Tony’s viral advent calendar. Oatly’s tiny cha...
12 Touko 202523min
Oliver Burkeman: “Most scholars worked for just 4 hours a day”
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused...
5 Touko 202522min
Oliver Burkeman: “I stared at a painting for 3 hours straight”
Could staring at a painting for three hours make you more productive? In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman. Based on lessons from his book Four...
28 Huhti 202539min
The most destructive ad campaign in history
How did a marketing campaign lead to one of the worst public health disasters in American history? In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire t...
21 Huhti 202527min
