I studied persuasion for 100 hours. Here’s what I learnt.
Nudge5 Syys 2022

I studied persuasion for 100 hours. Here’s what I learnt.

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO Vanessa’s book: https://www.vanessabohns.com/ Follow Vanessa on Twitter: https://twitter.com/profbohns Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

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A year-long happiness experiment: Try one new thing a week (did it work?)

A year-long happiness experiment: Try one new thing a week (did it work?)

This behavioural scientist spent one year doing a new thing every week. He tried acupuncture, gambling, day-trading and dancing. He visited Just Stop Oil meetups, cuddle workshops, and psychic readi...

26 Touko 202528min

Learn 7 scientifically-backed marketing tips in 27 minutes

Learn 7 scientifically-backed marketing tips in 27 minutes

In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.  You’ll learn:  How one word increased my email open rate by 6.4%. The tiny reward that h...

19 Touko 202527min

Six eco-brands using psychology to sell

Six eco-brands using psychology to sell

Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.  You’ll learn about:  Tony’s viral advent calendar.  Oatly’s tiny cha...

12 Touko 202523min

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused...

5 Touko 202522min

Oliver Burkeman: “I stared at a painting for 3 hours straight”

Oliver Burkeman: “I stared at a painting for 3 hours straight”

Could staring at a painting for three hours make you more productive?  In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman. Based on lessons from his book Four...

28 Huhti 202539min

The most destructive ad campaign in history

The most destructive ad campaign in history

How did a marketing campaign lead to one of the worst public health disasters in American history?  In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire t...

21 Huhti 202527min

Louis Grenier’s Extremely Uncensored Take on Marketing

Louis Grenier’s Extremely Uncensored Take on Marketing

Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life). ---  Buy Louis's book: https:...

14 Huhti 20251h 4min

One simple trick to improve your memory

One simple trick to improve your memory

There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory.  You’ll learn: Why re-reading notes d...

7 Huhti 202522min

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