Why ads that rhyme stand the test of time

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Ro...

3 Tammi 202228min

The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can ...

20 Joulu 202116min

Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about wh...

6 Joulu 202115min

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people...

22 Marras 202118min

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repe...

8 Marras 202121min

There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than sha...

26 Loka 202120min

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can re...

11 Loka 202126min

It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job....

27 Syys 202123min