Why your accountant won’t get a tattoo
Nudge9 Loka 2023

Why your accountant won’t get a tattoo

Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for their meal. Hear how on today’s episode with world-renowned behavioural scientist Uri Gneezy. Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Sony Walkman sold in vending machine: https://tinyurl.com/bmtb99uy Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Jaksot(281)

Can money buy happiness?

Can money buy happiness?

According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into...

23 Tammi 202332min

Are kids today less resilient?

Are kids today less resilient?

Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the r...

16 Tammi 202325min

Steve Jobs: How he persuaded the world (part 2)

Steve Jobs: How he persuaded the world (part 2)

Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unpara...

9 Tammi 202334min

Steve Jobs: The master of persuasion (part 1)

Steve Jobs: The master of persuasion (part 1)

I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persua...

2 Tammi 202340min

5 things I learned from psychology experts in 2022

5 things I learned from psychology experts in 2022

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newslet...

27 Joulu 202240min

The reason why stories stick in your mind

The reason why stories stick in your mind

Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple,...

19 Joulu 202232min

The scientific secrets of perfect timing (feat. Dan Pink)

The scientific secrets of perfect timing (feat. Dan Pink)

Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of...

12 Joulu 202222min

Can brands change what you think?

Can brands change what you think?

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. T...

5 Joulu 202227min

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