How to manipulate the masses
Nudge16 Loka 2023

How to manipulate the masses

Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambridge Analytica employee Patrick Fagan attempts to answer these questions, and more. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/

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The top 9 tips from 55 Nudge episodes in 2025

The top 9 tips from 55 Nudge episodes in 2025

In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behav...

29 Joulu 202528min

The nudge that persuaded Aussies to stop speeding

The nudge that persuaded Aussies to stop speeding

How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do.  Being an applied behavioural scientist, he tackled this challenge in a novel way.  ...

22 Joulu 202520min

Don’t listen to this podcast

Don’t listen to this podcast

Seriously.  Don’t listen to this episode.  Whatever you do.  Don’t. Press.  Play. (Warning: this episode contains explicit language.) --- Adam’s agency: https://thinkerbell.com/ Adam’s books:...

15 Joulu 202520min

Why We’re Irrationally Loyal to Amazon Prime

Why We’re Irrationally Loyal to Amazon Prime

2 out of 3 internet users in the USA pay for Prime.  Yet, most of them are irrationally loyal.  They feel like the subscription provides more cost savings than reality.  Today, on Nudge, Richard Sh...

8 Joulu 202521min

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

His book Influence sold 5 million times.  He’s known as the Godfather of Influence.  He’s arguably the best-known behavioural science practitioner.  And he’s finally (after years of pestering) join...

1 Joulu 202527min

Why Everyone’s Suddenly Drinking Aperol Spritz

Why Everyone’s Suddenly Drinking Aperol Spritz

It’s the most popular cocktail in America.  But prior to 2015, almost nobody had heard of it.  So, how did Aperol Spritz become the world’s drink of choice?  By leveraging a well-known behavioural ...

24 Marras 202524min

Five science-backed tips to become a better leader

Five science-backed tips to become a better leader

My guest on today’s episode of Nudge has spent decades studying leaders.  I asked Prof. Adam Galinsky to share his top five (evidence-backed) leadership tips.  Want to become a better leader?  This...

17 Marras 202520min

What Marge Simpson Can Teach You About Leadership

What Marge Simpson Can Teach You About Leadership

In 1989, The Simpsons released Itchy & Scratchy & Marge.  It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags.  And yet, behind all the humour, there’s an import...

10 Marras 202521min

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