Six proven principles to persuade anyone
Nudge4 Joulu 2023

Six proven principles to persuade anyone

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them. Can you spot the gorilla? https://tinyurl.com/34m5vuz3 My social proof test: https://im.ge/i/jb1rxG The scarcity pub: https://im.ge/i/jb1Q90 My liking principle test: https://im.ge/i/jbS7JX Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/

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Can too much free time make you unhappy?

Can too much free time make you unhappy?

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes.  Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_chan...

15 Touko 202327min

How black cab drivers memorise every road in London

How black cab drivers memorise every road in London

London black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memor...

8 Touko 202335min

The way to cure your procrastination problem

The way to cure your procrastination problem

Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ Ayelet’s website: https://www.ayeletfishbach.com/ A...

1 Touko 202340min

The overlooked productivity hack that’s backed by science

The overlooked productivity hack that’s backed by science

Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity?  It’ll also make you mor...

24 Huhti 202336min

Why stupid people think they’re smart

Why stupid people think they’re smart

Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I loo...

17 Huhti 202331min

How to stay motivated (according to science)

How to stay motivated (according to science)

Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motiva...

10 Huhti 202338min

The surprisingly simple way to change someone’s mind

The surprisingly simple way to change someone’s mind

Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star War...

3 Huhti 202340min

Greta Thunberg: How a teenager caught the world's attention

Greta Thunberg: How a teenager caught the world's attention

In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the U...

27 Maalis 202329min

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