Do you have unethical amnesia?
Nudge19 Helmi 2024

Do you have unethical amnesia?

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suicide due to poor working conditions. In the summer of 2023 we learnt that Amazon’s UK division paid no corporation tax for the second year in a row. Did any of these unethical scandals directly affect sales? Nope. Today, professor Daniel Zane—who has studied the wilful ignorance customers have towards unethical practices—explains why. Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Jaksot(281)

How to create an irresistible offer (that’s proven to sell)

How to create an irresistible offer (that’s proven to sell)

Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with m...

5 Helmi 202425min

What makes a song popular?

What makes a song popular?

What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrationa...

30 Tammi 202423min

I have two big announcements

I have two big announcements

Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time:  Follow me on LinkedIn  Join the newsletter Subscribe on YouTube  Leave a podcast r...

29 Tammi 20247min

Should I share all my secrets?

Should I share all my secrets?

Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fi...

22 Tammi 202426min

Is mass hysteria more common than you think?

Is mass hysteria more common than you think?

In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness...

15 Tammi 202425min

This advice will make you more persuasive

This advice will make you more persuasive

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their positi...

8 Tammi 202429min

How Sainsbury’s and Adobe nudge customers

How Sainsbury’s and Adobe nudge customers

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspi...

2 Tammi 202424min

The best of Nudge in 2023

The best of Nudge in 2023

I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best bits of advice I’ve heard all year. Sign up for the Nudge Newsletter: https://www.nudgepod...

26 Joulu 202325min

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