“It’s the mistake EVERY business makes” Rory Sutherland

The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. Bu...

13 Maalis 202019min

What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior scien...

9 Maalis 202024min

Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convin...

23 Helmi 202027min

75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting...

10 Helmi 202019min

Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. ...

28 Tammi 202022min

As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed att...

12 Tammi 202020min

"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer...

31 Joulu 201926min

In this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the...

17 Joulu 201925min