The Email Marketing Show10 Helmi 2021

The Right Way To Run Viral Contests To Build Your Email List With Travis Ketchum

We all love winning free stuff, I am right?!

Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales.

That said, there are definitely right ways and (very) wrong ways to go about this.

Travis Ketchum is the Founder of Contest Domination with over 20k customers, and Campaign Refinery which processes over 300 million emails a MONTH. He knows exactly how to run contests like a BOSS, leading to heaps of new leads and sales and he’s here to teach you how to do it, in this episode.

The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content

(02:22) It’s two truths and a lie…and it’s Rob turn to guess. You can do it Rob!
(04:20) The great thing about running a contest…when run it properly.
(05:40) This is how you make the contest super effective.
(07:24) Which prize should you giveaway? You need to get this right.
(08:45) One of Travis’ old clients got this very wrong.
(10:28) OK, but what about all the people who didn’t win? Won't they hate you now?
(12:50) Kennedy’s mind is BLOWN by this.
(14:08) The power of the consolation prize.
(14:42) What if you only sell one thing…should that be your prize?
(18:10) Making the shift to selling a new product? Keep listening.
(19:18) One of the biggest mistake coaches and gurus make when running a contest.
(21:30) This is an easy mistake to make, but you don’t need to make it.
(23:26) This subject line of the week is ridiculously simple…. it’s genius.

Episode Resources

Download The Email Marketers' GamePlan

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(300)

Why Isn't My Online Course Selling And How To Fix It

You built the course. You launched it. You know it can help people. So why aren't the sales coming in?It can feel frustrating when you put your heart into creating an online course, only to see people...

3 Elo 10min

Best Way to Make $50k Per Month As a Coach

Most coaches don't struggle because they lack knowledge or passion. They struggle because they never build a sales system that consistently brings in high-quality clients. Instead, they bounce from on...

27 Heinä 20min

Full ChatGPT Ads Course for Coaches

Online advertising is changing again. Nearly 20 years after Facebook introduced ads, ChatGPT is creating a new opportunity for businesses to reach potential customers.For coaches, consultants, course ...

1 Heinä 10min

AI Emails 2026

What if I told you an AI could learn to write better emails than someone with 20 years of email marketing experience?Sounds unlikely.But that's exactly what happened.Over the last few months, I've bee...

17 Kesä 30min

Give Me 34 Minutes and I'll Make You Insanely Rich

Most people think getting rich requires something special. Maybe it's a brilliant invention, a wealthy family, or years of working yourself into the ground. That's why so many people spend their lives...

8 Kesä 47min

Learn Email Marketing In 47 mins!

If you're building an online business and struggling to make more sales, there may be a goldmine sitting right in front of you. Most people spend all their time chasing more followers, more views, and...

3 Kesä 47min

Dan Martell's Welcome Email Gets ROASTED

So, you sign up to Dan Martell’s email list. You visit his website, enter your details, and within moments, his first email lands in your inbox. This is the big moment. The first impression. The start...

13 Touko 25min

I Let Claude Design My Million Dollar Offer

Most people think building a million dollar offer starts with finding the biggest problem in the market. The usual advice is to figure out what people are desperate for, create a solution, and then pa...

6 Touko 13min