Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League

Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we're cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a tongue-in-cheek way for us to highlight some the traits, habits, and characteristics of our awesome members. Because this is how they make more sales more predictably from their email marketing.

Ready to nod your head in agreement or experience the most amount of FOMO you’ve ever felt?

Let’s go!

SOME EPISODE HIGHLIGHTS:

(0:12) Want to make your sales from your email marketing? Grab our Click Tricks.

(7:44) You always have new and fresh ideas to talk about your products.

(9:30) You have an automated email engine.

(11:19) You get excited about Email Marketing Wednesday.

(12:22) You use our internal terminology OUTSIDE of The League.

(14:42) You're probably in a love square with Rob & Kennedy.

(16:25) You get told off if you say you have a small email list.

(18:43) You have too many ideas for emails and not enough days in the week.

(20:08) You become a student for life.

(22:55) You use the same proven strategies but apply them to your unique business.

(24:48) You're building your business for yourself.

(28:26) Subject line of the week.

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You always have new and fresh ideas to talk about your products

The first thing we noticed that all our members have in common is that they always have fresh ways to talk to their subscribers about their products. If you run your own business, you’ve probably been stuck on this hamster wheel of having to create a product, sell as much of it as you can on your email and social media, and then… nothing. The sales drop and the money dries up. And you feel like you have to start all over again. Instead, we believe you should have a small number of products but loads of different offers around them.

And this is something important to highlight – there’s a difference between a product and an offer. The product is what you sell, while the offer is how it’s packaged, priced, positioned, and sold. So the offer relates to the marketing and the hook around it, for example, but it’s made up of lots of different ingredients.

The problem is that creating a product takes ages – it’s long and slow, and a lot of work and testing goes into it. Even if you create the most streamlined of products, it’s never a fast process. Whereas creating new offers for a product you already have is really fast. With the right templates, you can try out a new offer for your product super quickly. And members of The League all have access to all those shortcuts – we have templates for more than 30 different ways of presenting the same product to keep things interesting for your audience.

You have an automated email engine

An automated email engine is something that turns new subscribers into paying customers every single day, even when you're taking time off. While we’re both either travelling or taking time off for other commitments, our email engine is attracting new people. So we’re not wasting the money and time we’ve invested in getting people on our list. Instead, we’re turning these people into paying customers quickly, efficiently, and completely hands-off. This means we’re getting a return for how much effort, time, and investment we put into attracting them. Awesome, right?

This is all happening from content that we set up in our email engine weeks, months, or even years ago, in some cases. And one of the reasons why it works so well is that we’ve taken our highest-performing campaigns and automated them inside the engine.

Because let’s face it - every email you send isn’t going to be your best-performing one. Can you imagine the pressure if that was the case? So we’ve taken our best campaigns – the ones that gave us the most customers when we first run them live – and automated them. And that means we get the Stripe or PayPal notifications pinging into our Inbox every day – even when we’re not doing anything. That’s what happens to our members too, which is absolutely brilliant.

You get excited about Email Marketing Wednesday

When Kennedy first presented the idea of Email Marketing Wednesday, Rob thought nobody would ever jump on board. Because surely people don’t want to do their email marketing on a Wednesday, right? What if they already do Webinar Wednesday, for example?

But to Kennedy, none of it mattered. Just because we do our email marketing on Wednesdays, it doesn’t mean everyone else has to. The key is for people to buy into the idea of dedicating one day a week to their email marketing.

And now? People inside The League will post about Email Marketing Wednesday even before Kennedy has opened his eyes at 5 am on a Wednesday morning! And that’s a bit hilarious.

You use our internal terminology outside of The League

We have all sorts of phrases and language we use internally. We have Hotline Calls, Snowball Emails, an Interrogator campaign, and the list goes on and on. That’s because we’ve given names to our frameworks, campaigns, and the strategies we use and teach inside our business. In our businesses, we needed quick ways of doing different things, so we created frameworks, and for quick ease and reference, we gave them names.

But what’s happening now is that members of The League get in touch with the various email marketing platforms asking for technical support and use our internal terminology with them. In other words, they assume that the phrases we use are globally known. But they’re not. And there are probably technical support operators out there scratching their heads around some of the questions they receive – certainly from some of our members. And that’s just funny.

So that's a thing we do - we've created our own language and shared it with our awesome tribe. It's super useful, especially because we named our campaigns by using metaphors for how they work, how they feel, and what they do. And it means we can just quickly identify them with a name without having to describe or explain them all the time.

You’re probably in a love square with Rob and Kennedy

We hear this all the time. Our members are always mentioning us at the dinner table, much to the annoyance of their partners. And the reason why they do is that once people understand the value of email, and how it genuinely impacts your business and your life, they become obsessed with how they can do email better and up their game.

League members want to know how to increase their effectiveness and improve their skills at email marketing, so they start talking about email at home instead of making small talk about what shows they’re watching on Netflix. And can you blame them? They love doing their email marketing, and that’s just a fact!

You get told off if you say you have a small email list

Initially, we’d be the ones telling people off when anyone said they had a small email list. But now some members of The League will tell people off on our behalf, which is hilarious!

Why do we do that? Because if you have more than one subscriber, then you have an email list, which means you should be doing email marketing. That’s all there is to it, and it’s often a big realisation for people who join The League.

Because let’s face it – one of the hardest bits of email marketing is growing your list. You have to work at it all the time, and it’s boring and not enjoyable. But it needs to happen. The good thing is that when you get good at email marketing, you get to make the most impact and the most money out of the subscribers you already have.

You don’t need a whopper of a list because we help you maximise the value you get out of your existing list. It doesn’t matter how big your list is because we give you the campaigns, the training, the help, and all the coaching you need to get the maximum juice for the squeeze.

You have too many ideas for emails and not enough days in the...