718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search?

Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood "ranking signal."

Continuing the conversation, Kristine shares the concept of "summarization engines" in replacement of AI Search - as she weighs into what the future of search may be and most likely won't be. Large language models aren't all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments?

[00:05:52] Ensuring Factual Information To Protect Clients.

[00:10:24] Google's Monopoly Deemed Illegal; Future Uncertain.

[00:14:17] EDGE of the Web Sponsor: Site Strategics

[00:18:36] Could AI Become The Default Search Engine?

[00:22:09] Language Models: Quality, Costs, Investment.

[00:27:40] AI Models Decentralized

[00:34:06] EDGE of The Web Sponsor: Wix Studio

Thanks to our sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/schachin

LinkedIn: https://www.linkedin.com/in/kschachinger-seo

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770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

Google's AI is poised to wipe out half of news publishers' traffic, but Barry Adams isn't here to panic—he's here to bring the hard truths (with a side of hope). On this week's EDGE of the Web, we div...

8 Syys 202543min

769 | AI/SEO News from the EDGE | Week of 8.25.2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into b...

28 Elo 20251h 3min

768 | Social News from the EDGE | Week of 8.18.2025

768 | Social News from the EDGE | Week of 8.18.2025

AI Mode goes global, Google's giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape ...

22 Elo 202553min

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay is back on the EDGE and he's bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter exp...

14 Elo 202543min

766 | Local News from the EDGE | Week of 7.21.2025

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws beh...

28 Heinä 20251h 3min

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn't changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us...

11 Heinä 202545min

764 | News from the EDGE | Week of 6.23.2025

764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Eri...

26 Kesä 202541min

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack S...

18 Kesä 202540min

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