719 | News from the EDGE | Week of 9.30.2024

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that mean for the future of SEO? All this and more - this week on the EDGE!

16 Maalis 20181h 1min

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!

6 Maalis 20181h 14min

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we talk to Loren about the backstory of Search Engine Journal and how it got its start plus we dive into the state of publishing in 2018. We also sprinkle in a little talk about Google Search Console and the latest updates from AMP Conference. All this week and more on the EDGE!

28 Helmi 20181h 11min

Results or Die – that's the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketing Formula (due out March 27th) and he joins EDGE of the Web to talk about some of the ideas and inspirations behind the new book. The basic formula we follow is this: write good content, sprinkle some SEO dust on it and then people will be throwing money at you. Except, it doesn't happen that way. Garrett wants you to blow the roof off of last year's marketing numbers and to do this, it requires a mindset shift. Learn more about the book and how you can get 10x results – this week on the EDGE! SPONSORS CoSchedule We're excited to welcome a new sponsor to the show – CoSchedule – the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks – plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER – For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win! — Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we're on Spotify!

13 Helmi 20181h 10min

Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Officer at GetFiveStars and he has some great tips and insights into how businesses can take advantage of this feature from Google. Have you checked your business's Q&A feature? You might be surprised to see what's there! All this week (and more!) on the EDGE Sponsors CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

6 Helmi 20181h 16min

One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make your brand successful and how do you motivate your community to take action? Carrie Melissa Jones, founder and CEO of Gather Community Consulting, has helped build communities since the early 2000s and we were lucky enough to spend an hour with her to hear from her how she helps brands build communities. Plus, how will the new Facebook feed update change the way companies build a community on Facebook? Will we begin to see a shift towards groups? Find out all you need to know about building a community from one of the best, this week on EDGE of the Web! Sponsors CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

30 Tammi 20181h 7min

The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search and that's where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow. Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on the EDGE! Sponsors SMX We are two months away from SMX West - the leading conference for SEO and SEM Professionals. SMX West will take place March 13-15 in San Jose and will have tracks focusing on SEO, SEM, and Retails. Some of this year's topics include: AMP, Voice Search, Progressive Web Apps, Video Ads, Shopping Campaigns and more! Also, SMX officers 6 pre-conference workshops to choose from for additional training and you'll have plenty of opportunities for networking. Buy your All-Access ticket before February 3rd to save $300 - plus Edge of the Web listeners will save an additional 10% off your ticket when you use discount code "EDGE" Get your tickets now for SMX West 2018 in San Jose - March 13-15 - Rates go up after February 3! To buy your tickets, please visit http://edgeofthewebradio.com/smx/ - don't forget to use "EDGE" at checkout to save an additional 10%. -- CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

23 Tammi 20181h 17min

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign. Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show? All this and more, this week on Edge of the Web! Sponsors We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

16 Tammi 20181h 13min