Marcus Holzinger, Elegend Chairman & Designer, talks about his new Sport quattro-inspired EL1 Electric Car

Marcus Holzinger, Elegend Chairman & Designer, talks about his new Sport quattro-inspired EL1 Electric Car

When Marcus Holzinger revealed his new Elegend EL1, a modern and electric reinterpretation of the Audi Sport quattro, he turned a lot of heads. Initially, it was only going to be a promotional design to celebrate the 40th year of operation for Hote Design, a German design and modeling studio founded by his father who was a former designer at Audi. Hote had worked on the Sport quattro and many, many more Audis over the years, and the Sport quattro made for the perfect starting point for an idea that would eventually form to create a car company intent on reinterpeting iconic performance cars in a modern EV form. In October we visited the Hote studios and saw the car, which will be featured in the Q1_2023 issue of quattro Magazine. More recently, we caught up with Marcus to learn about the Elegend project, his studio, his family history and more.

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Jaksot(67)

Erin Vogel, Racer, talks Starting out in Audi Club HPDEs, Instructing & Challenges of Starting Racing as a Woman

Erin Vogel, Racer, talks Starting out in Audi Club HPDEs, Instructing & Challenges of Starting Racing as a Woman

Erin Vogel is an Audi Club legacy. She started her performance driving hobby attending Audi Club Southern California High-Performance Driving Events (HPDEs) with her dad, and has quickly progressed fr...

5 Kesä 20231h 20min

AJ Campo and Jessica Ewing, Audi Club Carolinas Leaders, talk about HPDEs with a Built S3, ACNA Nationals 2023, Being a Woman in the Automotive Hobby and Queens of quattro

AJ Campo and Jessica Ewing, Audi Club Carolinas Leaders, talk about HPDEs with a Built S3, ACNA Nationals 2023, Being a Woman in the Automotive Hobby and Queens of quattro

When AJ Campo relocated from New York to North Carolina during the pandemic, she didn't really know anyone in her newly adopted home. Fortuitously, she'd meet Audi Club Carolinas' Jessica Ewing who ap...

31 Touko 202318min

George Achorn, Audi Club Executive Director, Considers Electrification vs. Internal Combustion. Are We There Yet?

George Achorn, Audi Club Executive Director, Considers Electrification vs. Internal Combustion. Are We There Yet?

When George Achorn produced the latest issue of quattro Magazine with a heavy focus on electromobility, he thought he knew just about everything he needed to know. He's owned an e-tron since 2019. Eve...

20 Helmi 20231h 36min

Nick Mercadante, Marketing Manager at 034Motorsport, talks about his 10 Second Audi SQ5, How to Pronounce 034 and More

Nick Mercadante, Marketing Manager at 034Motorsport, talks about his 10 Second Audi SQ5, How to Pronounce 034 and More

When 034Motorsport's Nick Mercadante chatted us up at SEMA about his B9 Audi SQ5 and its capabilities at the track (10 second car at the drag strip, passing on the outside at Laguna Seca), we knew we ...

1 Joulu 20221h 40min

Juha & Vesa Mikkola Talk about Their Father, Audi Rally Legend Hannu Mikkola, and Running the Olympia Revival Rally with Audi Tradition in an ur quattro

Juha & Vesa Mikkola Talk about Their Father, Audi Rally Legend Hannu Mikkola, and Running the Olympia Revival Rally with Audi Tradition in an ur quattro

Juha & Vesa Mikkola are the sons of Audi rally driving legend Hannu Mikkola. Recently, they had a chance to take part in the Olympia Revival Rally in Germany and at the wheel of an Audi ur quattro ral...

19 Syys 20221h 16min

Javad Shadzi (Part 2), 034Motorsport Founder Tells His Back Story, Talks Business, Racing and Aftermarket

Javad Shadzi (Part 2), 034Motorsport Founder Tells His Back Story, Talks Business, Racing and Aftermarket

In the second part of our conversation with Javad Shadzi of 034Motorsport, he tells his back story, talks business and also about racing and the latest work coming out of his company.

12 Syys 20221h 20min

Javad Shadzi (Part 1), 034Motorsport Founder Talks Electric Cars, e-tron & Future of Tuning in an EV World

Javad Shadzi (Part 1), 034Motorsport Founder Talks Electric Cars, e-tron & Future of Tuning in an EV World

Javad Shadzi built his reputation and his company 034Motorsport by bringing new and useful tech to the Audi I5 tuning space with his 034 EFI product. In this first part of our recent discussion with h...

5 Syys 202249min

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