127. Agency, Ads & The Open Internet / Suzanne Pellican

127. Agency, Ads & The Open Internet / Suzanne Pellican

Today I speak with Suzanne Pellican, Vice President of Ads User Experience at Google. In this role, she oversees a multidisciplinary team working to define and design user-centric, industry-leading experiences across Google Ads products, while keeping trust, usefulness, and relevance at the center. Beyond product efforts, Suzanne also sponsors WE, a community of women in senior UX roles across Google focused on community, connection, and collaboration.

Prior to joining Ads, Suzanne led UX for Google's Geo organization, where she focused on democratizing user-centered design practices. Her efforts led to re-architecting and branding for Google Maps, more verticalized and actionable local search and transportation experiences, and merchant and contributor experiences that allowed users to get more things done in the real world.


Before Google, Suzanne worked extensively on small businesses at Intuit, where she helped transform the company into a design-driven organization, fundamentally changing how it built products that people love.


Now it’s not often that I dive into the world of UX, ads and marketing on this podcast, but with the upcoming changes to data and cookie policies now on the near horizon, I wanted to have a conversation that touched upon the themes of trust, business, advertising and the open internet, that look set to shape our online experiences to come.


Recorded on 7th November 2023.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(169)

168. Facing Darkness: The Mythic Power of Chaos & Creation / Michael Meade

168. Facing Darkness: The Mythic Power of Chaos & Creation / Michael Meade

In this final episode of the season, I speak with Michael Meade - a renowned storyteller, author, and scholar of mythology, anthropology, and psychology. He combines hypnotic storytelling, street-savv...

4 Heinä 1h 2min

167. World Glimpsing: On Death, Creativity, Ritual & Resistance To Categorisation / James Taylor-Foster

167. World Glimpsing: On Death, Creativity, Ritual & Resistance To Categorisation / James Taylor-Foster

Today, I’m speaking with James Taylor-Foster - a curator, writer, and cultural leader investigating how the creativity of artists, designers, and thinkers reimagines our world – shaping popular cultur...

20 Kesä 1h 1min

166. I Save People & I Know Better Than You: How Not To Save The World  / Anthea Lawson

166. I Save People & I Know Better Than You: How Not To Save The World / Anthea Lawson

In today’s conversation, I have the please of welcoming Anthea Lawson back onto the show. Having trained and worked as a reporter at The Times, and studied history at Cambridge, her work as an activis...

6 Kesä 59min

165. Playing For The Future: Freedom, Agency & Technological Determinism / Dr Elaine Kasket

165. Playing For The Future: Freedom, Agency & Technological Determinism / Dr Elaine Kasket

In this conversation, I have the pleasure of speaking with Dr Elaine Kasket - a UK-based Cyberpsychologist and Chartered Counselling Psychologist whose work explores how technology reshapes our wellbe...

23 Touko 1h 4min

164. Art, Perversity & Co-Creating Possible Futures / Low Kee Hong

164. Art, Perversity & Co-Creating Possible Futures / Low Kee Hong

In today’s conversation, I speak with Low Kee Hong – Creative Director at Factory International, a pioneering Creative Company and Charity that commissions, produces, and presents a year-round program...

9 Touko 1h 2min

163. Intuition, Heuristics & Prediction: The Limits of LLMs in an Unstable World / Professor Gerd Gigerenzer

163. Intuition, Heuristics & Prediction: The Limits of LLMs in an Unstable World / Professor Gerd Gigerenzer

Today I have the pleasure of speaking with Professor Gerd Gigerenzer – a world-leading psychologist, author and internationally acclaimed expert in decision-making, risk literacy, and bounded rational...

25 Huhti 1h 4min

162. The Future of AI is Responsible & Inclusive / Professor Sue Black OBE

162. The Future of AI is Responsible & Inclusive / Professor Sue Black OBE

Today I have the distinct pleasure of speaking with Professor Sue Black, OBE - a multi-award-winning computer scientist, social entrepreneur, and technology evangelist with over 25 years of experience...

11 Huhti 48min

161. LLMs: The Next Frontier of Information Warfare / Carl Miller

161. LLMs: The Next Frontier of Information Warfare / Carl Miller

In this episode, I speak with Carl Miller: an author, journalist and researcher at Demos, a London think tank where he co-founded the Centre for the Analysis of Social Media in 2012. A renowned speake...

28 Maalis 50min

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