Steve Vinall on the art of global communications

Steve Vinall on the art of global communications

Steve Vinall is the Director of Global Communications at Rackspace Technology. He articulates and shares the Rackspace story with all audiences.

Steve leads their PR, AR, Customer Advocacy and Internal Communications teams across EMEA. He is a member of the Global Marketing Senior Leadership Team and is also accountable for Internal Communications globally.

We discuss:

  1. The key parts of the Rackspace story
  2. How internal communications have shifted
  3. The main tools and channels used to build customer advocacy
  4. How Rackspace manages brand building and sales activation
  5. The best ways to drive long term growth in B2B marketing
  6. How advertising impacts the company's ability to set prices and build B2B brands

Jaksot(45)

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-rahamania
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
rss-neuvottelija-sami-miettinen
rss-h-asselmoilanen
rss-laakispodi
inderespodi
rss-porssipuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
sijoituspodi
rss-strategian-seurassa
asuntoasiaa-paivakirjat
rss-merja-mahkan-rahat
rss-paasipodi