Transforming brand perception with ŠKODA UK
Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.U...
18 Tammi 202325min
Making sense of brand and demand in B2B
Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-...
30 Marras 202218min
The power of passion and collaboration in B2B marketing
Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO. For Nikki, it’s all about relationships - whether working with sales teams, suppliers, ...
9 Marras 202238min
Optimising B2B marketing effectiveness
Cos Mingides is the Co-founder and Head of Effectiveness at True, which was named B2B Creative Agency of the year in 2022 by the Association of National Advertisers. True is in the business of making ...
2 Marras 202229min
Rethinking B2B media and advertising with Reach PLC
Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people. Nick has launched new publications and apps across the UK and ma...
28 Syys 202227min
Exploring creativity and ambition in B2B
Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.Martin has been helping brands...
17 Elo 202229min
Building a B2B scale-up machine
Michael Bouteneff is the Director of Integrated Marketing Strategy at SVB, (which was formerly known as Silicon Valley Bank). SVB helps founders of high-growth tech businesses achieve their often ambi...
9 Elo 202230min
