B2B's golden age is now

B2B's golden age is now

Welcome back to B2B Needs Don Draper! In this episode, we dive into the golden age of B2B marketing and why it's an exciting time for businesses in this space. Our two distinguished guests, John Watton, VP of Marketing at VMware, and Richard Parsons, co-founder of True, share their invaluable insights and experiences in the world of B2B marketing.

John Watton, with over 25 years of industry expertise, discusses the dynamic blend of data-driven approaches and brand storytelling, with a special emphasis on sustainability. He explains why there has never been a better time to be a B2B marketer and how the landscape is evolving.

Richard Parsons, a veteran with over 30 years of advertising and marketing experience, provides a wealth of knowledge from his work with leading creative and media B2B agencies. He shares his experiences working with top-tier brands like Adobe, Cisco, and Oracle.

We discuss:

  • Why there's never been a better time to be a B2B marketer.
  • The connection between brand and lead generation in B2B marketing.
  • How channels like Programmatic TV have enriched brand storytelling in the B2B space.
  • Strategies for scaling a brand while maintaining a human touch in B2B.
  • The changing landscape of B2B events and the role of events like "Explore Barcelona" in the marketing mix.
  • The shift from CMOs being 'revenue marketers' to coming from a brand and creative background, along with its impacts.

Jaksot(45)

Jazz Berry on creating healthy B2B sales and happy customers

Jazz Berry on creating healthy B2B sales and happy customers

Jazz Berry is the Senior B2B Marketing manager at Deliveroo for Work, which is a 'creative food solution for every area of your business'. Her most recent achievements include rebranding two different...

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Why 2022’s a big year for B2B

Why 2022’s a big year for B2B

Cos Mingides & Richard Parsons are the Co-founders at True and the minds behind the B2B Needs Don Draper podcast. Returning back on the show to talk about what we have learnt from our guests, the stat...

12 Tammi 202228min

Steve Vinall on the art of global communications

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Steve Vinall is the Director of Global Communications at Rackspace Technology. He articulates and shares the Rackspace story with all audiences. Steve leads their PR, AR, Customer Advocacy and Interna...

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Amie Stankiste on investing in effective marketing within financial services

Amie Stankiste on investing in effective marketing within financial services

Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.Amie leads an...

3 Marras 202122min

Katherine Lamb on calibrating global marketing strategy at HSBC

Katherine Lamb on calibrating global marketing strategy at HSBC

Katherine Lamb is the Global Head of Marketing Strategy for the commercial and investment bank at HSBC. She’s in charge of planning and executing global marketing strategy, her scope covering global p...

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Michelle Goodall a primer on B2B brand communities

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Michelle Goodall is the Chief Marketing Officer at Guild, a platform for professional communities and networking. She’s responsible for driving Guild’s growth. She also has over 20 years of experience...

5 Loka 202128min

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Keith Browning is the Brand Marketing Global Lead at LinkedIn Marketing Solutions. With over a decade's marketing experience in start-up and blue-chip companies alike, Keith currently leads Brand Mark...

22 Syys 202125min

Rosie Guest on mapping B2B financial services marketing

Rosie Guest on mapping B2B financial services marketing

Rosie Guest is the CMO at Apex Group and a member of their Executive Committee.She’s ​​led and scaled the Group Marketing and Communications function at Apex as it’s grown from a mid-sized asset manag...

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