Creative B2B marketing Innovation at Cisco

Creative B2B marketing Innovation at Cisco

Welcome back to B2B Needs Don Draper, the show that's as irresistible as Don Draper’s pitch.

Today we are speaking with Emma Roffey, the former VP of marketing for EMEA at Cisco. With a career spanning nearly two decades at Cisco, Emma has witnessed and contributed to the evolution of IP-based networking technologies which have shaped the digital landscape we know today.

Emma's journey at Cisco is a testament to her creativity, energy, and passion for what she does.

We discuss:

  • Factors contributing to the sea of sameness in B2B
  • The challenges of executing a humor-based campaign
  • The need for questioning and breaking the norm in jargon-filled communication
  • Drawing parallels between B2B and B2C marketing
  • The need for businesses to adapt, be smarter, and maintain their brand value

Jaksot(45)

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Making sense of brand and demand in B2B

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The power of passion and collaboration in B2B marketing

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Optimising B2B marketing effectiveness

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Cos Mingides is the Co-founder and Head of Effectiveness at True, which was named B2B Creative Agency of the year in 2022 by the Association of National Advertisers. True is in the business of making ...

2 Marras 202229min

Rethinking B2B media and advertising with Reach PLC

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Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people. Nick has launched new publications and apps across the UK and ma...

28 Syys 202227min

Exploring creativity and ambition in B2B

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Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.Martin has been helping brands...

17 Elo 202229min

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Michael Bouteneff is the Director of Integrated Marketing Strategy at SVB, (which was formerly known as Silicon Valley Bank). SVB helps founders of high-growth tech businesses achieve their often ambi...

9 Elo 202230min

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