Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 198 Daniele Cernilli (Doctor Wine)on a wine tour of Italy | Native Grape Odyssey

Ep. 198 Daniele Cernilli (Doctor Wine)on a wine tour of Italy | Native Grape Odyssey

In this episode, Monty Waldin interviews Daniele Cernilli, Founder of the Doctor Wine magazine (www.doctorwine.it/) and Doctor Wine in person! Daniele was also the Founder of Gambero Rosso and is a major Italian wine expert and writer. Daniele and Monty speak about future trends in wine learning and how to learn about Italian native grape varieties. Daniele brings listeners on an exciting journey all around Italy discussing some of Doctor Wine’s favourites! Tune in for a tour of Italian gems from Campania, Alto-Adige, Tuscany, Marche, Umbria, Sicily, Puglia, Calabria, Abruzzo, Piemonte, Liguria, Friuli and Veneto! --- This episode is part of the Native Grape Odyssey sponsored series. This podcast series is brought to you by Native Grape Odyssey. Native Grape Odyssey is an educational project financed by the European Union and managed by Unione Italiana Vini and Interprofesional del Vino de España (OIVE) for the promotion of PDO and PGI European wines in Japan, Canada, and Russia. Learn more about "Europe. Quality. Wine." at nativegrapeodyssey.com/. Enjoy it's from Europe!

6 Touko 201936min

Ep. 197 Monty Waldin interviews Marino Braccu (Otto e mezzo Bombana Hong Kong) | Monty Waldin's Let's Talk Wine Biz

Ep. 197 Monty Waldin interviews Marino Braccu (Otto e mezzo Bombana Hong Kong) | Monty Waldin's Let's Talk Wine Biz

In this podcast, Monty Waldin interviews Marino Braccu, General Manager at the renowned 8 ½ Bombana Restaurant in Hong Kong (a three star Michelin restaurant). Marino is a sommelier originally from Olbia in Sardinia. Marino tells Monty about life in Hong Kong and his daily work in a Michelin-start restaurant. He also gives some advice on how wineries could penetrate the sophisticated Hong Kong market. Learn also about some typical Sardinian wine and food pairings courtesy of Marino!

1 Touko 201914min

Ep. 196 --ENGLISH-- Attilio Scienza (VIA Chief Scientist) on Sangiovese | Italian Wine Personalities

Ep. 196 --ENGLISH-- Attilio Scienza (VIA Chief Scientist) on Sangiovese | Italian Wine Personalities

This is the English-language translation of episode 196, which has originally been recorded in Italian. In this educational podcast, Monty Waldin speaks to Attilio Scienza, vine genetics scholar and Chief Scientist of the Vinitaly International Academy. Scienza’s most recent book La Stirpe del Vino (Sperling & Kupfer, 2018) explores the genetic history of an iconic grape variety. In this interview, Scienza and Monty discuss the genetic origins of Sangiovese, its genetic relationships with Mantonico, Nerello Mascalese, Foglia Tonda and other Southern grape varieties. Scienza redefines the notion of grape indigeneity by stating that a grape is native to the place where it finds its best genetic expression, rather than to the place where it originates. Thus, despite its Southern Italian origins and progeny, Sangiovese has found its best genetic expression in Tuscany and Emilia-Romagna. Scienza talks about Sangiovese’s soils and wine-making styles and introduces key issues related to the main Sangiovese territories and denominations: Morellino di Scansano, Brunello, Chianti, and the Sangiovese in Emilia-Romagna. This podcast will give you an overview of the importance of Sangiovese to the Italian wine tradition and cannot be missed if you are studying wine! [A transcript of this interview in English is available on www.italianwinepodcast.com]. --- This episode is part of the Native Grape Odyssey sponsored series. This podcast series is brought to you by Native Grape Odyssey. Native Grape Odyssey is an educational project financed by the European Union and managed by Unione Italiana Vini and Interprofesional del Vino de España (OIVE) for the promotion of PDO and PGI European wines in Japan, Canada, and Russia. Learn more about "Europe. Quality. Wine." at nativegrapeodyssey.com/. Enjoy it's from Europe!

29 Huhti 201929min

Ep. 196 --ITALIAN-- Attilio Scienza (VIA Chief Scientist) sul Sangiovese | Italian Wine Personalities

Ep. 196 --ITALIAN-- Attilio Scienza (VIA Chief Scientist) sul Sangiovese | Italian Wine Personalities

In this educational podcast recorded in Italian, Monty Waldin meets Attilio Scienza, vine genetics scholar and Chief Scientist of the Vinitaly International Academy. Scienza’s most recent book La Stirpe del Vino (Sperling & Kupfer, 2018) explores the genetic history of an iconic grape variety. In this interview, Scienza and Monty discuss the genetic origins of Sangiovese, its genetic relationships with Mantonico, Nerello Mascalese, Foglia Tonda and other Southern grape varieties. Scienza redefines the notion of grape indigeneity by stating that a grape is native to the place where it finds its best expression, rather than to the place where it originates. Thus, despite its Southern Italian origins and progeny, Sangiovese has found its best expression in Tuscany and Emilia-Romagna. Scienza talks about Sangiovese’s soils and wine-making styles and introduces key issues related to the main Sangiovese territories and denominations: Morellino di Scansano, Brunello, Chianti, and the Sangiovese in Emilia-Romagna. This podcast will give you an overview of the importance of Sangiovese to the Italian wine tradition and cannot be missed if you are studying wine! [A transcript of this interview is available on www.italianwinepodcast.com. A recorded audio translation into English of this interview is available in the next episode. An English-language transcript can also be found on the Italian Wine Podcast official website]. --- This episode is part of the Native Grape Odyssey sponsored series. This podcast series is brought to you by Native Grape Odyssey. Native Grape Odyssey is an educational project financed by the European Union and managed by Unione Italiana Vini and Interprofesional del Vino de España (OIVE) for the promotion of PDO and PGI European wines in Japan, Canada, and Russia. Learn more about "Europe. Quality. Wine." at nativegrapeodyssey.com/. Enjoy it's from Europe!

29 Huhti 201932min

Ep. 195 Monty Waldin interviews Sue Tolson (Freelance Writer and Editor) | Education meets Business

Ep. 195 Monty Waldin interviews Sue Tolson (Freelance Writer and Editor) | Education meets Business

In this episode Monty Waldin interviews Sue Tolson, wine writer and editor based in Budapest, Hungary. Sue also contributes to the periodical Wine Sofa which specializes in food and wine from central Eastern Europe and is also a certified Vinitaly International Academy Italian Wine Expert. In this interview she offers some insights into the Hungarian market for Italian wine and on Hungarian consumers. Tune in to learn more about which Italian wines are popular in Hungary and which segment of the Hungarian market Italian wineries should invest on if they would like to sell their labels in Hungary.

23 Huhti 20198min

Ep. 194 Henry Davar (Vinitaly International Academy Faculty) on Verdicchio | Discover Italian Regions: Marche

Ep. 194 Henry Davar (Vinitaly International Academy Faculty) on Verdicchio | Discover Italian Regions: Marche

In this episode Monty Waldin interviews Henry Davar, Vinitaly International Academy Faculty Member and experienced wine educator. In this educational podcast, Henry offers students of Italian wine a road map to understand one of the Italian varieties with greatest quality potential: Verdicchio. The Verdicchio grape is highly expressive of place and demonstrates the variety and complexity of styles that Italian native white grapes can produce. Henry explains the ABC of the Verdicchio variety and what distinguishes the two iconic territories and denominations where Verdicchio is cultivated: Castelli di Jesi and Matelica.

22 Huhti 201911min

Ep. 193 Monty Waldin interviews Niklas Bergqvist (Sommelier at Vinkallaren Grappe) | Education meets Business

Ep. 193 Monty Waldin interviews Niklas Bergqvist (Sommelier at Vinkallaren Grappe) | Education meets Business

In this episode, Monty Waldin interviews Niklas Bergqvist, sommelier at Vinkallaren Grappe, a wine club located in Stokholm, Sweden. Niklas is also a certified Vinitaly International Academy Italian Wine Expert. Monty and Niklas talk about wine clubs and Sweden’s growing interest in Italian wines. Niklas illustrates emerging trends on the market such as natural wines and Sweden’s love for Italian classics such as Brunello di Montalcino. Tune in to find out more also about how Niklas got into wine while skiing on snowy Alpine slopes!

16 Huhti 20197min

Ep. 192 Sarah Heller MW (Vinitaly International Academy Faculty) on tasting | Education meets Business

Ep. 192 Sarah Heller MW (Vinitaly International Academy Faculty) on tasting | Education meets Business

In this podcast Monty Waldin interviews Sarah Heller Master of Wine and Vinitaly International Academy (VIA) Faculty Member on the approach to tasting Italian wine devised by the Academy. Sarah talks about the reformatted, tasting-intensive VIA Italian Wine Ambassador course and the new VIA Tasting Schematic, VIA’s standardised tasting grid with descriptors which are specific to Italian wines. The new VIA schematic forms the basis of both tasting sessions during the course and the blind tasting section of the exam. In the interview, Sarah goes through each descriptor and explains its relevance to Italian wines. If you are planning to take the next VIA Italian Wine Ambassador course, you cannot miss this podcast!

15 Huhti 201938min

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