Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 139 Monty Waldin interviews Joe Bastianich (Bastianich Winery) | Discover Italian Regions: Friuli Venezia-Giulia

Ep. 139 Monty Waldin interviews Joe Bastianich (Bastianich Winery) | Discover Italian Regions: Friuli Venezia-Giulia

In this episode, Monty Waldin interviews wine producer, restaurateur, MasterChef TV star, and musician Joe Bastianich. Tune in for a fantastic interview where Bastianich talks openly about his Italian origins and his relationship with Italian culture. Joe tells Monty that his parents came to America from the contested North-Eastern territory of Istria (former Italian territory and now Croatian) and set up an innovative and successful restaurant business in New York City. After talking about his upbringing in New York, Joe unveils his passions for rock music, good food and good wine—the latter culminating in starting the family winery in 1997 in the Colli Orientali area of Friuli Venezia Giulia. Joe tells Monty about his non-interventionist wine-making philosophy, marketing wine to millennials, and wine and food pairings. Enjoy Monty Waldin’s exclusive conversation with Italian wine and food celebrity Joe Bastianich!

25 Syys 201829min

Ep. 138 Monty Waldin interviews Lamberto Spacchetti (Colle Ciocco Winery) | Discover Italian Regions: Umbria

Ep. 138 Monty Waldin interviews Lamberto Spacchetti (Colle Ciocco Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Lamberto Spacchetti, owner of Colle Ciocco winery in Montefalco, Umbria. Before starting his wine business in Montefalco, Lamberto spent 40 years in the navy as a Commander. His experience taught him a great deal also on the weather and particularly on winds and their impact on grape growing. Monty and Lamberto also talk about pairing Sagrantino with local dishes such as wild boar, truffles, and T-bone steak and Sagrantino Passito with cheese. He also Lamberto also talks about one of Colle Ciocco whites, the Clarignano Umbria Bianco IGT, a blend of Grechetto and Viognier. Tune in for another gourmet stop in the wine heart of Umbria!

24 Syys 201817min

Ep. 137 Monty Waldin interviews Simon Grosjean (Grosjean Winery) | Discover Italian Regions: Valle d'Aosta

Ep. 137 Monty Waldin interviews Simon Grosjean (Grosjean Winery) | Discover Italian Regions: Valle d'Aosta

In this episode Monty Waldin interviews Simon Grosjean, owner of Grosjean Vins, an organic winery in the bilingual region of Valle d’Aosta. Monty and Simon talk about Valle d’Aosta’s indigenous grape varieties such as Petit Rouge, Fumin, Cornalin, and Vien de Nus. They also chat about the Torrette Valle d’Aosta’s appellation, Grosjean’s wines and viticulture in the mountains. Tune in to discover wine and viticultural traditions in a charming mountainous region in the North-West of Italy.

18 Syys 201811min

Ep. 136 Monty Waldin interviews Giampaolo Tabarrini (Tabarrini Winery) | Discover Italian Regions: Umbria

Ep. 136 Monty Waldin interviews Giampaolo Tabarrini (Tabarrini Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin interviews Giampaolo Tabarrini, owner of the Tabarrini Winery in Montefalco, Umbria. Giampaolo tells Monty about the beginnings of the winery and its first important awards from Gambero Rosso. He describes his single-vineyard wines, which are bottled from his three sites Colle alle Macchie, Campo alla Cerqua, and Colle Grimaldesco. Tune in also to find out how Monty reacted to a Sagrantino “grammar” lesson and to discover Giampaolo’s passion for Trebbiano Spoletino and his dream of building a wine village.

17 Syys 201827min

Ep. 135 Monty Waldin interviews Gina Gallo (E.J. Gallo Winery) | Italian Wine Personalities

Ep. 135 Monty Waldin interviews Gina Gallo (E.J. Gallo Winery) | Italian Wine Personalities

In this episode Monty Waldin meets Gina Gallo, Senior Director of Winemaking at E. & J. Gallo Winery in California, the largest family-onwed winery in the United States. Gina tells Monty all about her family’s Italian roots and her personal connections with Italy. Gina also talks about market trends for her wines with the new generations and provides her views on how Italian wineries and wine brands can harness the potential of the American market. Tune in also for some “bubbly” conversations on the Chinese market for wine and… Prosecco!

11 Syys 201815min

Ep. 134 Monty Waldin interviews Donatella Adanti (Cantine Adanti) | Discover Italian Regions: Umbria

Ep. 134 Monty Waldin interviews Donatella Adanti (Cantine Adanti) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Donatella Adanti from Cantine Adanti in Bevagna, near Montefalco, in Umbria. Donatella talks about the evolution of wine making and wine growing in the area from the seventies onwards and the role her father Domenico and their winery played in the promotion of Sagrantino and Umbria. She also talks about her views on recent investments made in the region, and the reception of Sagrantino among American consumers. Tune in also to find out more about Adanti’s Sagrantino and Montefalco Rosso wines!

10 Syys 201816min

Ep. 133 Monty Waldin interviews Maria Stella Carletti (Poliziano Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 133 Monty Waldin interviews Maria Stella Carletti (Poliziano Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Maria Stella Carletti at the Poliziano Winery in Montepulciano, Tuscany. Maria Stella tells Monty all about the origin of the name Poliziano and discusses the rich family history. Maria Stella introduces also Poliziano’s famous crus, the “Vigneto Caggiole” and the vineyard of the Asinone, the latter yielding Poliziano’s signature Vino Nobile di Montepulciano. She also talks about their Maremma vineyards and their production of Morellino di Scansano. Tune in for another fantastic immersion in the Tuscan wine tradition!

3 Syys 20189min

Ep. 132 Monty Waldin interviews Devis Romanelli (Romanelli Winery) | Discover Italian Regions: Umbria

Ep. 132 Monty Waldin interviews Devis Romanelli (Romanelli Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Devis Romanelli, owner and winemaker at the Romanelli winery in Umbria. Romanelli produces wine but also olive oil. Monty and Devis talk about harvesting Sagrantino grapes, the winery’s production of Grechetto and Trebbiano Spoletino and their cru wines. Tune in for a deep dive into Sagrantino terroir and viticulture in Umbria!

3 Syys 201834min

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