Paperless Post: James and Alexa Hirschfeld

Paperless Post: James and Alexa Hirschfeld

In 2007, when James Hirschfeld got the idea to start an online invitation company, the first person he turned to for help was his older sister, Alexa. Together, they were inspired to create a brand that combined the ease of digital correspondence with the beauty of paper.

Along the way, the founders faced myriad challenges: convincing investors that people would pay for virtual paper, settling on the right business model, and—worst of all-- the existential threat of Covid. 15 years after launch - Paperless Post has sent over 650 million invitations, and has even been parodied on Saturday Night Live.


This episode was produced by Kerry Thompson with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by J.C Howard. Our engineers were Robert Rodriguez and James Willetts.


You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Real Estate Mogul: Barbara Corcoran

Real Estate Mogul: Barbara Corcoran

Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate company, The Corcoran Group. She then reinvented herself as a shark – on Shark Tank.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Huhti 201750min

1-800-GOT-JUNK?: Brian Scudamore

1-800-GOT-JUNK?: Brian Scudamore

Brian Scudamore didn't dream of a life hauling away other people's trash. But when he needed to pay for college, he bought a $700 pickup truck, painted his phone number on the side, and started hauling. Now 1-800-GOT-JUNK? makes over $200 million in annual revenue. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Huhti 201740min

Instacart: Apoorva Mehta

Instacart: Apoorva Mehta

App developer Apoorva Mehta almost gave up on being an entrepreneur until he figured out what he really wanted to do: find a hassle-free way to buy groceries. Five years after launch, the grocery delivery app Instacart is valued at $3 billion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Huhti 201739min

AOL: Steve Case

AOL: Steve Case

When Steve Case started out in the tech business in the mid-80s, the idea of the internet — as we think of it today — didn't exist. But with AOL, Case saw an opportunity to connect millions of people, through chat rooms, news updates, and the iconic greeting, "You've Got Mail." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Huhti 201732min

Power Rangers: Haim Saban

Power Rangers: Haim Saban

As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like Inspector Gadget and Heathcliff. But producing the mega-hit Mighty Morphin Power Rangers put him on track to becoming a billionaire media titan. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Maalis 201741min

Kendra Scott: Kendra Scott

Kendra Scott: Kendra Scott

Ever since she was a little girl playing dress-up in her aunt's closet, Kendra Scott loved fashion. Her first business was a hat shop, which she started at 19 – it failed. A few years later, she started a jewelry business out of her spare bedroom. Today the company is reportedly valued at more than a billion dollars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Maalis 201742min

5-Hour Energy: Manoj Bhargava

5-Hour Energy: Manoj Bhargava

After living as a monk in India and running a plastics company in Florida, Manoj Bhargava decided to launch something new: a one-shot energy drink in a bright, battery-shaped bottle. Today, 5-Hour ENERGY is one of the most recognizable energy drinks in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Maalis 201733min

Chesapeake Bay Candle: Mei Xu

Chesapeake Bay Candle: Mei Xu

Twenty-five years ago, when Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapeake Bay Candle. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Maalis 201741min

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