For CSU’s Seedstock Merchandising Team, success at the National Western Stock Show is in their genes

Much has changed over the years since Colorado State University first partnered with the National Western Stock Show when it began in 1906. Over the decades, it's become not only about selling livestock, but about selling potential livestock. Thanks to genetics and the seedstock industry.

For almost 50 years, the CSU Seedstock Merchandising Team has been part of that endeavor, working to breed bulls and heifers with specific genetic traits to create the best cattle possible. Sam Cunningham is an assistant professor of animal sciences and faculty advisor for the team.
Cunningham recently spoke on CSU’s The Audit podcast about the increasing importance of genetics in the future of the livestock industry and the seedstock merchandizing team's role in that future.