Meta and Google No Longer Have Majority of the Advertising Market Share
In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants' r...
14 Helmi 20236min
Bing Is Adding ChatGPT - Is Google Doomed?
In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Microso...
13 Helmi 20238min
What's The ROI of Speaking at Events?
In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even en...
12 Helmi 20238min
Google's New Experience Algorithm
In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, Goo...
11 Helmi 20238min
Lessons Learned From 7 Years of Podcasting
In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advi...
10 Helmi 202312min
Marketing Through the Recession: Lessons Learned and Best Practices
In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and ...
9 Helmi 20239min
How Immutable Plans To Build a $1T Business
In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vis...
8 Helmi 202334min
What to Look For in a CMO
In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot ...
7 Helmi 202311min
