340: How Gabi Lewis dominated a $40 billion industry

340: How Gabi Lewis dominated a $40 billion industry

Gabi Lewis, Co-Founder, The Magic Spoon In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry. Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition. In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder. Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”. Key Takeaways How Lewis started Exo Protein, selling cricket protein bars Recognizing the paleo food trend and targeting that market How Lewis got angel investors such as Tim Ferris and Nas His decision to sell the company and launch Magic Spoon cereal Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce The successful launch of Magic Spoon and the power of influencers Why product-market fit is the most important aspect of launching a business How Magic Spoon was affected by Covid and the evolution of hiring and scaling The decision to not sell Magic Spoon on Amazon, and the power of customer-brand loyalty Why Lewis believes that a high-quality product is the most important aspect of any business Lewis’ advice to others that as a founder, you should never be distracted, and why your job is to say “no”

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552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]

552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]

In this episode, Iris Smit, founder of The Quick Flick, shares her inspiring journey of creating a multi-million dollar beauty empire from her dorm room. Iris opens up about her struggles with self-do...

21 Helmi 202552min

551: From $0 to $30M in 3 Years Selling Fashion | Aimee Smale [VIDEO]

551: From $0 to $30M in 3 Years Selling Fashion | Aimee Smale [VIDEO]

✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → http://www.foundr.com/startdollartrial ✅ Prefer 1-on-1 mentorship to launch or scale your ...

14 Helmi 20251h 4min

550: He Went From $0 to $50M Selling THIS Product | Mike Smith [VIDEO]

550: He Went From $0 to $50M Selling THIS Product | Mike Smith [VIDEO]

In this episode, Mike Smith, founder of Zero Co, shares how a backpacking trip around the world turned into a mission to solve the plastic waste crisis. Mike walks us through the early days of bootstr...

7 Helmi 20251h 6min

549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]

549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]

In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design ...

31 Tammi 202557min

548: He Made $20M in a Year Selling Supplements | Caleb Marshall [VIDEO]

548: He Made $20M in a Year Selling Supplements | Caleb Marshall [VIDEO]

In this episode, Caleb Marshall, founder of Tropeaka, opens up about his journey from battling chronic fatigue to building a global health brand. After discovering the life-changing benefits of qualit...

24 Tammi 202554min

547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering

547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber (Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin...

17 Tammi 202548min

546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire

546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire

We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving...

10 Tammi 202553min

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire

Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. No...

3 Tammi 202539min

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