340: How Gabi Lewis dominated a $40 billion industry

340: How Gabi Lewis dominated a $40 billion industry

Gabi Lewis, Co-Founder, The Magic Spoon In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry. Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition. In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder. Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”. Key Takeaways How Lewis started Exo Protein, selling cricket protein bars Recognizing the paleo food trend and targeting that market How Lewis got angel investors such as Tim Ferris and Nas His decision to sell the company and launch Magic Spoon cereal Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce The successful launch of Magic Spoon and the power of influencers Why product-market fit is the most important aspect of launching a business How Magic Spoon was affected by Covid and the evolution of hiring and scaling The decision to not sell Magic Spoon on Amazon, and the power of customer-brand loyalty Why Lewis believes that a high-quality product is the most important aspect of any business Lewis’ advice to others that as a founder, you should never be distracted, and why your job is to say “no”

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99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter ...

5 Heinä 201648min

98: Robert Herjevac - Lessons on Selling, Investing, Marketing & Building Your Company

98: Robert Herjevac - Lessons on Selling, Investing, Marketing & Building Your Company

Today you might recognize Robert Herjavec as "the nice shark" on ABC's Shark Tank. With a pleasant smile and a reassuring tone of voice, he may seem like an odd fit in the highly competitive world of ...

28 Kesä 201641min

97: Learn Step by Step How to Build & Sell Your Company From Scratch with Nathan Latka

97: Learn Step by Step How to Build & Sell Your Company From Scratch with Nathan Latka

When you think of the word "entrepreneur," the image you're likely to conjure up in your head is one of a fast-talking, brash millennial with personality and ego to spare. That's exactly the kind of e...

21 Kesä 201651min

96: How to Build a House Hold Well Known Brand (The North Face) with Hap Klopp

96: How to Build a House Hold Well Known Brand (The North Face) with Hap Klopp

In the late 1960s, when Kenneth "Hap" Klopp traded in his corporate aspirations for the life of an entrepreneur, the support network for such endeavors was not nearly what it is today. But Klopp knew ...

14 Kesä 201641min

95: What Makes or Breaks a Startup with Jessica Livingston of Y Combinator

95: What Makes or Breaks a Startup with Jessica Livingston of Y Combinator

Dubbed "the world's most powerful startup incubator" by Fast Company, Y Combinator (YC) has been plucking startups from garages, dorm rooms, coffee shops, and assorted founder hangouts for over a deca...

8 Kesä 201643min

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

All entrepreneurs and startups are underdogs in one way or another. After all, in order to be an entrepreneur you're already going against the grain, and in order to be successful you must be willing ...

1 Kesä 201643min

93: Founder of AOL Steve Case Reveals How he Became a Billionaire & Changed The Internet as We Know it Today

93: Founder of AOL Steve Case Reveals How he Became a Billionaire & Changed The Internet as We Know it Today

To be a great entrepreneur, you need to have a great vision. Case in point: Back in the 80s, we were just entering the internet age. At the time, it didn't really exist beyond a few government think t...

25 Touko 201635min

92: A Mastery Lesson on the Process of Selling ANYTHING! with Ben Chaib

92: A Mastery Lesson on the Process of Selling ANYTHING! with Ben Chaib

One of the greatest misconceptions you'll encounter in the startup world is the one about age. You'll hear would-be entrepreneurs constantly telling themselves that they're too young, or that they're ...

18 Touko 201659min

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