Denim Wars | The Unravelling | 6
It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.But while Levi's searches for a way to make a comeback, a new, fast-growing ene...
18 Marras 202026min
Denim Wars | Lord of the Flies | 5
It's the '80s and Levi's is far out in front in the battle for denim dominance. But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's an...
16 Marras 202024min
Denim Wars | From Freak to Chic | 4
It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it l...
11 Marras 202024min
Denim Wars | Storming the Castle | 3
It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, t...
9 Marras 202023min
Denim Wars | Old Western Blues | 2
It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush.But when a wandering tailor approaches Strauss with a revolutionary idea, his business t...
4 Marras 202023min
Denim Wars | Cowboys & Indigos | 1
It's the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear.So when a craze for the Old West boosts d...
2 Marras 202022min
Pandemic Economy: Best of Business Wars Daily | 8
COVID-19 has flipped the economy on its head. But the pandemic’s new normal has also created new opportunities. Against all odds, some businesses are actually thriving -- and we’re not just talking ab...
28 Loka 202024min
Gallo: Godfathers Of Wine | The Gallo Family Today | 7
When Ernest and Joseph Gallo died in 2007, decades after their brother Julio, it put an end to a family saga that had stretched for the better part of a century. But the company the brothers founded i...
26 Loka 202031min
