341: Pushing Your Limits with Mental Toughness King and Spartan CEO Joe De Sena

341: Pushing Your Limits with Mental Toughness King and Spartan CEO Joe De Sena

If you want to start a business, you sure as hell better be made of the right stuff. Because Joe De Sena is here to tell you that in business, “anything that can go wrong, will go wrong”, and you need to be mentally tough enough to handle it. In this Foundr interview like no other, Nathan Chan speaks with Spartan Race creator, best-selling author, and badass CEO Joe De Sena on why you need manufactured adversity. De Sena has faced mountains of failure in business and continues to rise, everything from losing someone during the first ever race and finding them marooned on a desert island a week later, to not turning a profit for 15 years. Nevertheless, this machine of a man bounces back and continues to rise. This interview is just a snapshot of what you can expect in Foundr’s newest course, Mental Toughness. Touted as the ultimate entrepreneurs field guide to building mental toughness, this is not one to be missed. Find out why the Olympic wrestling teams are sent to De Sena shape up, why billionaires send their children to him to learn discipline, and why active military personnel flock to him to learn grit.

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Jaksot(700)

699: A Pizza Oven Saved My Life - Then It Built a $100M Company

699: A Pizza Oven Saved My Life - Then It Built a $100M Company

Tom Gozney hit rock bottom with addiction at 21 and spent nearly a year in a South African rehab facility. What saved him back home wasn't a business plan - it was a brick oven he dug into his garde...

27 Elo 1h 13min

698: (Solo) She Worked 7 Hours a Day & Made Zero Sales - This Was The Fix

698: (Solo) She Worked 7 Hours a Day & Made Zero Sales - This Was The Fix

I got on a call recently with a founder in our community who had everything right. Amazing product, clear gap in the market, strong differentiators, all the boxes ticked. But she had no sales. So I as...

24 Elo 12min

697: I Sold My House to Fund My Idea - and Built a £26M brand

697: I Sold My House to Fund My Idea - and Built a £26M brand

Sam Faiers had already shut down two businesses. She'd laid off her entire team in one day when the fashion brand stopped turning a profit. So when she found a collagen formula every manufacturer told...

20 Elo 52min

696: Jamie Left a Nike Exec Job to Bootstrap A Drinkware Brand - Now It's On Track For Seven Figures

696: Jamie Left a Nike Exec Job to Bootstrap A Drinkware Brand - Now It's On Track For Seven Figures

Jamie spent over 20 years in corporate America, including a stint as a Nike executive, before a barbecue accident changed everything. Hosting friends and family in Park City after a near-perfect day o...

19 Elo 1h

695: (Solo) I Was Winning. So Why Was I Falling Apart?

695: (Solo) I Was Winning. So Why Was I Falling Apart?

A few years ago I started waking up in the middle of the night, heart pounding, cold sweats, this overwhelming feeling of dread I could not explain. And the strangest part was there was no crisis. The...

17 Elo 12min

694: We Were Two Weeks From Shutting Down - Then We Found Our $30M Product

694: We Were Two Weeks From Shutting Down - Then We Found Our $30M Product

Chris and Jake Yap were two weeks from shutting down. A billion-dollar retailer had copied every product they launched and sold them for one tenth the price, then put it in the news - buy this coffe...

13 Elo 51min

693: (Solo) How I Built a Billion Dollar Network From Nothing (And How You Can Too)

693: (Solo) How I Built a Billion Dollar Network From Nothing (And How You Can Too)

I get this all the time. DMs, emails, some version of "hey Nathan, can I pick your brain?" And I get it, the intention is good. But here is what that message actually says to the person receiving it: ...

10 Elo 10min

692: I Was Selling Muesli From My Car Boot - Now I Run a $35M/Year Brand

692: I Was Selling Muesli From My Car Boot - Now I Run a $35M/Year Brand

Narelle Plapp started Food for Health twenty years ago making recipes for patients who couldn't find allergy-friendly food on any shelf. She loaded her first Woolworths order by hand - 14 pallets th...

6 Elo 50min

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