In Search 67: How to Get the Finer Points of Your GMB Listing Right
The In Search SEO Podcast21 Huhti 2020

In Search 67: How to Get the Finer Points of Your GMB Listing Right

SEO Jedi Colleen Harris of Sincro gets into the finer points of creating a highly-effective Google My Business listing: · How to get department listings right and why you really have to! · How to expedite the GMB verification process! · How to prove the value of local SEO! Plus, we dive deep into how Google can use the functionality on the COVID-19 SERP to push personalization to all-new levels! EPISODE SUMMARY: We start with our guest speaker Colleen Harris on how watching soap operas started Colleen's career in marketing. Then we moved on to our main topic... Google My Business. Specifically, department listings! We dived into what they are, when you need them, and how to insert them effectively. Colleen breaks it down step-by-step ending off with Google's reply back to her that they wished everyone did it this way! Lastly, we discuss the importance of adding UTM code to your Google My Business listing and the importance of showing your value to your clients. In the next segment, Mordy shares his theory on how the COVID-19 SERP is a glimpse of what might be coming to the results page in the future! In short, the left side menu functionality currently being used for COVID-19 queries can be Google’s solution to answering multiple intents on the SERP. Google could offer an initial, more personalized SERP and then the tabs will show other categories for result diversity. Mordy and Sapir highlight all of the ways the functionality can help Google solve some of the problems related to personalization on the SERP... including the filter bubble! Timestamps: Getting the Finer Points of Your Google My Business Listing Right: A Conversation with Colleen Harris [00:08:20 - 00:24:26] How the COVID-19 SERP Hints at Google’s Future [00:25:42 - 00:40:49] SEO News [00:40:49 - 00:45:39] Resources: In Search SEO Podcast Episode 19: rankranger.com/blog/in-search-seo-podcast-episode19 In Search SEO Podcast Episode 57: rankranger.com/blog/how-accurate-is-google Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Colleen Harris twitter.com/cdawg2610 linkedin.com/in/colleenaharris/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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How to train your organization on technical SEO with Tom Pool

How to train your organization on technical SEO with Tom Pool

Welcome to episode 181 of the In Search SEO podcast. What are the key aspects of technical SEO that you need to incorporate into your training program? That's what we're discussing today with Tom Pool, the technical and training director at Blue Array. A man who runs ridiculously long distances for fun so he can eat lots of cookies. He runs several training sessions for a wide range of audiences including the Advanced Technical SEO training as part of Brighton SEO. He also leads in technical strategy for many of his agency's clients. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

28 Marras 202319min

The 4 key elements of running a successful SEO agency - with Anthony Barone

The 4 key elements of running a successful SEO agency - with Anthony Barone

Welcome to episode 180 of the In Search SEO podcast. What's the difference between a successful SEO agency and a struggling agency? That's what we're exploring today with Anthony Barone, a man who was the third hire at Studio Hawk Australia. Since then he moved to the UK and is the co-founder and managing director of Studio Hawk UK. https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

22 Marras 202315min

Six areas where SEO and PPC can work more effectively together - with Csaba Szabo

Six areas where SEO and PPC can work more effectively together - with Csaba Szabo

Welcome to episode 179 of the In Search SEO podcast. What are the areas where SEO and PPC can work more effectively together? That's what we're covering today with Csaba Szabo, who became a head of SEO after just 3 years in the industry and he's now a freelance SEO consultant. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

14 Marras 202316min

A short important announcement

A short important announcement

Hey everyone. We have a special announcement for all of our listeners. Over the past few years, we have published the In Search SEO podcast under the Rank Ranger brand. But now, Rank Ranger has been welcomed into the Similarweb family. Meaning, the podcast is moving to Similarweb's YouTube channel. It's everything you like about the podcast, just under Similarweb moving forward. If you like listening to the audio version of the podcast then there's no change needed. But if you like watching the video version, you will find it on Similarweb's YouTube channel. The blog version will also from now on be on Similarweb's blog. Similarweb YouTube channel: https://www.youtube.com/@Similarweb Similarweb Podcast blog: https://www.similarweb.com/blog/tag/in-search-podcast/ Episode 179 will be released soon with special guest Csaba Szabo. Thank you to all your listeners for your continued support. We look forward to offering many more exciting episodes in the future.

14 Marras 20231min

8 steps to creating a topic cluster with limited marketing resources - with Alice Rowan

8 steps to creating a topic cluster with limited marketing resources - with Alice Rowan

Welcome to episode 178 of the In Search SEO podcast. Today we're discussing with Alice Rowan, Website consultant, eight steps to creating a topic cluster with limited marketing resources including: 1. Handling variations 2. Pagination 3. Faceted navigation

8 Marras 202318min

7 Painfully common ecommerce SEO mistakes to avoid - and how to fix them - with Luke Carthy

7 Painfully common ecommerce SEO mistakes to avoid - and how to fix them - with Luke Carthy

Welcome to episode 177 of the In Search SEO podcast. Today we're discussing with Luke Carthy, E-commerce consultant, seven common e-commerce SEO mistakes and how to fix them including: 1. Handling variations 2. Pagination 3. Faceted navigation

1 Marras 202316min

5 Key Website Architecture Mistakes to Avoid - with Kavi Kardos

5 Key Website Architecture Mistakes to Avoid - with Kavi Kardos

Welcome to episode 176 of the In Search SEO podcast. Today we're discussing with Kavi Karlos, SEO Director at Uproer, the five key website architecture mistakes to avoid including: 1) Building without a blueprint 2) Deprioritizing your users 3) Overthinking and overcomplicating 4) Changing too much too fast 5) Losing track of your data

25 Loka 202317min

6 Brand Optimisation steps SaaS brands should take now to prepare for AI - with Annika Haataja

6 Brand Optimisation steps SaaS brands should take now to prepare for AI - with Annika Haataja

Today we're discussing with Annika Haataja what key steps SaaS brand SEOs should take now to ensure that their site is fully optimized for the AI era including: 1. How to craft compelling brand pages 2. The importance of showcasing authentic customer testimonials 3. How to harness the power of customer reviews

3 Loka 202319min