In Search SEO 71: How to Get Your SEO Career Moving by Building Credibility
The In Search SEO Podcast19 Touko 2020

In Search SEO 71: How to Get Your SEO Career Moving by Building Credibility

SEO veteran Rich Tatum joins the podcast to share how he built his SEO career on strong credibility: • How to establish yourself within the SEO community • Using strong credibility to propel your career in SEO • The pros and cons of being a specialist vs. a generalist in terms of a career in SEO Plus, we pick apart some site-level patterns as seen in the May 2020 Core Update <<<< EPISODE SUMMARY>>>> In the first segment, Mordy tackles the Google May 2020 Core Update and shares the site-level patterns he discovered while reviewing it. In short, Mordy found sites that pushed their main informational content down the page while their affiliate links remained above the fold were losing rankings. Mordy brings a few examples to explain his point and ends on the importance of COVID-19 messaging to your rankings. In the interview segment, we interviewed Rich Tatum about how to build credibility in the SEO sphere. Rich shared his background, first on how he got into photography in his senior year in high school, and then how he got into working in the SEO world. In short, in order to keep his job he leveraged himself as someone with good connections to the big names in the SEO industry by interacting with them on Twitter. At the same time, he carefully curated what he said about SEO in the public realm to ensure it was of incredible substance. How and what he did is a great lesson for anyone looking to build credibility whether in SEO or in any field. Timestamps: Site Level Patterns from the May 2020 Core Update [00:10:03 - 00:24:10] How to Build Your SEO Credibility: A Conversation with Rich Tatum [00:24:10 - 01:08:35] SEO News [01:09:47 - 01:13:37] Resources: Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one) sparktoro.com/blog/want-your-content-to-succeed-make-it-resonate-with-the-right-audience-no-not-that-one/ The Wrath of the May 2020 Core Update and the Lessons Learned rankranger.com/blog/may-2020-core-update Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Rich Tatum twitter.com/RichTatum linkedin.com/in/richtatum/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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In Search SEO 46: Understanding the Underpinnings of Structured Data

In Search SEO 46: Understanding the Underpinnings of Structured Data

SEO expert Jason Barnard joins the podcast to share his insights on structured data & rich results: * What are 'blocks' & why do they matter for rich results? * Structured data in the age of limited clicks and traffic * The evolution of rich snippets Plus, we take a look at what there's to do after being hit by a core update!

5 Marras 20191h 6min

In Search SEO 45: Are We Thinking About SEO Automation the Wrong Way?!

In Search SEO 45: Are We Thinking About SEO Automation the Wrong Way?!

SEO automation maven Nati Elimelech joins the podcast to offer his take on automating your website optimization: · Why we often fall short of taking advantage of the full power SEO automation offers · Who should go heavy on SEO automation and when · How to keep your balance when running heavy amounts of SEO automation Plus, we take a hard look at Google’s original reporting news algorithm.

24 Syys 20191h 13min

In Search SEO 44: Dealing with the Evolution of Featured Snippets

In Search SEO 44: Dealing with the Evolution of Featured Snippets

Featured Snippet aficionado Nigel Stevens joins the podcast to discuss the dynamic nature of Featured Snippets: · What’s tipping the Featured Snippet scale these days? · How to extract user intent from Featured Snippets · How to best craft your Featured Snippet & SEO strategy overall Plus, we tackle Google’s new no-follow link attribute announcement!

17 Syys 20191h 8min

In Search SEO 43: Cultivating the Cornerstone of Success When Doing SEO at Scale

In Search SEO 43: Cultivating the Cornerstone of Success When Doing SEO at Scale

The legendary Stephan Spencer joins the podcast to enlighten the world about how to cultivate success when doing SEO at scale: · How to build the right SEO team & why it’s the cornerstone of SEO success · Finding your SEO shine: How to cultivate and motivate to propel your SEO strategy · The most important qualities to look for when bringing new SEOs on board Plus, subdomain leasing… really?!

10 Syys 20191h 20min

In Search SEO 42: A Behind the Scenes Look at SEO Consultancy

In Search SEO 42: A Behind the Scenes Look at SEO Consultancy

The one & only Aleyda Solis joins the show to share the ins and outs of SEO consultancy: · How to truly understand your clients & build lasting success · How to build healthy relationships with clients · Why specialization is a must Plus, we look at what you should REALLY be doing with zero-click searches!

3 Syys 20191h 20min

In Search SEO 41: Building Up Your Blog - From SEO to Content Strategy

In Search SEO 41: Building Up Your Blog - From SEO to Content Strategy

Matthew Woodward joins the podcast to discuss how to boost your blog's performance: * Fashioning your blog's identity &the journey towards finding your niche! * How to stay in touch in order to pick up the right topics for your blog * Links... on-page optimization... where does SEO fit into the success of your blog? Plus, are Google's core updates a distraction from Gooogle's unconfirmed algorithm updates?

27 Elo 20191h 3min

In Search SEO 40: Google Ads Landing Pages – What Works & What Doesn’t

In Search SEO 40: Google Ads Landing Pages – What Works & What Doesn’t

PPC expert and Klientboost founder, Johnathan Dane, joins us to discuss: · How to set up your landing pages for Google Ads success · What Google Ads copy mistakes matter & which don’t · How to design your landing pages for Google Ads conversions! Plus, we dive into how Google knows which content is and is not high quality for a specific vertical!

20 Elo 20191h 9min

In Search SEO 39: What Goes into a Good SEO Webinar?

In Search SEO 39: What Goes into a Good SEO Webinar?

Anton Shulke joins the podcast as we go behind the scenes of webinar creation: · What makes an SEO webinar engaging? · What goes into creating a webinar? · Which kinds of guests make for the best webinar? Plus, learn how to start building some serious SEO knowledge without spending a ton of time doing it!

13 Elo 20191h 12min