In Search SEO 73: SERP Features Are Even More Important Than You Think!
The In Search SEO Podcast2 Kesä 2020

In Search SEO 73: SERP Features Are Even More Important Than You Think!

SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom: · What SERP features mean when you leave aside the rhetoric · Where is Google taking the SERP and its features? · What is the Topic Layer and why you should very much care about it?! Plus, why ranking signals are not what you think they are (these days)! <<<< EPISODE SUMMARY>>>> In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "rankability", Google does need indirect signals the way they used to. Google has come a long way with its Machine Learning which means it better understands the content it's looking at. In fact, it understands this content more "intrinsically." Once Google truly understands content and how it should be, it doesn’t need ranking signals to the same extent. In the interview segment, Kevin Indig shared his thoughts on SERP features. It starts with the question of whether certain SERP features are considered ‘organic.’ Then Kevin goes into a theory that Google is showing more video carousels because YouTube is important revenue for them. Next, they talk about SERP feature authority how in certain niches it can be nigh impossible to get a SERP feature due to Google’s love of authority websites. Finally, Kevin goes in-depth on his findings on current SERP feature data trends and how Google’s premonitions of what the future will hold came true. Timestamps: The Future of Ranking Signals [00:07:07 - 00:18:46] A Deep Dive Into SERP Features [00:18:46 - 01:04:39] SEO News [01:05:31 - 01:10:39] Resources: Google: That’s No Search Engine… That’s an Authority Engine rankranger.com/blog/google-authority-focus What is the Market Share of Featured Snippet URLs? rankranger.com/blog/featured-snippet-market-share Improving Search for the Next 20 Years www.blog.google/products/search/improving-search-next-20-years/ How Google Knows Good Content From Bad Content rankranger.com/blog/how-google-understands-content Google Figures Out What Users Want & Like Based On Comparing Your Content To Others? seroundtable.com/google-understands-user-experience-intent-27931.html Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Kevin Indig www.g2.com/ twitter.com/Kevin_Indig linkedin.com/in/kevinindig/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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In Search SEO 54: What's Changed in the Quality Raters Guidelines?

In Search SEO 54: What's Changed in the Quality Raters Guidelines?

World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google’s changes to the Quality Raters Guidelines: · Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google’s algorithm Plus, we pick apart some of the most popular clichés about doing SEO in 2020!

7 Tammi 20201h 4min

In Search SEO 53: Our Best Moments in SEO Podcasting!

In Search SEO 53: Our Best Moments in SEO Podcasting!

This week we pull out the top 10 moments from The In Search SEO Podcast in 2019! Get the best of the podcast in one episode! Great tips on everything from SEO automation to E-A-T to content marketing to competitor analysis! Plus, go behind the scenes of the podcast along the way!

24 Joulu 201954min

In Search SEO 52: How to be Brand Discoverable - Google and Beyond

In Search SEO 52: How to be Brand Discoverable - Google and Beyond

CEO of Directive Consulting, Garrett Mehrguth, joins the show to share his insights on making your brand more discoverable: · How to increase your visibility market share · Capitalizing on reviews site for top ranking opportunities · The role of search marketing in discoverability Plus, we look at the effect of the holiday season on PLAs!

17 Joulu 201952min

In Search 51: Finding Content Marketing Opportunities

In Search 51: Finding Content Marketing Opportunities

Marketing Now author David Bain joins the show to discuss finding new content opportunities: · What content opportunities are emerging? · How to take advantage of audio and video content · The value of synthesizing offline and online content experiences Plus, we analyze Google’s November 2019 Local Update!

10 Joulu 20191h 8min

In Search SEO 50: Looking Back at SEO in 2019

In Search SEO 50: Looking Back at SEO in 2019

SEO superstar Ross Tavendale joins the show to talk about what mattered most in SEO during 2019: · The importance of links now and going forward · The state of clicks on the SERP · The role of the Quality Rater Guidelines, entity understanding, technical SEO now and in 2020 Plus, reevaluating your site’s UX with a few ideas from Google itself!

3 Joulu 20191h 10min

In Search SEO 49: Grabbing Hold of Your Online Reputation Using SEO

In Search SEO 49: Grabbing Hold of Your Online Reputation Using SEO

The great Ari Roth joins the podcast to talk about brand reputation management on the Google SERP. · How to use the SERP to control your brand’s narrative · Using SEO to manifest a positive brand identity · How to handle brand inaccuracies within Google’s properties Plus, when SEO conspiracies go too far – A deep-dive into the Wall Street Journal’s take on Google.

26 Marras 20191h 18min

In Search 48: Online Reputation – Thinking Outside the SEO Box

In Search 48: Online Reputation – Thinking Outside the SEO Box

Search marketing legend Michelle Robbins joins the podcast to discuss creating a positive online reputation beyond SEO considerations: · Thinking about brand reputation beyond ‘links’ · How to best handle online reputation attacks · Building positive brand sentiment – moving past the clichés Plus, we go into a new way Google may be pushing its algorithm updates!

19 Marras 20191h 1min

In Search SEO 47: Doing SEO for New Sites

In Search SEO 47: Doing SEO for New Sites

Serial entrepreneur Matti Giovanisci joins the podcast to discuss building a new site with SEO in mind: · What optimization tasks should be at the top of your list when building a new site? · How to move your SEO & content strategies from planning to reality · How to start link building for a new site Plus, we take a hard look at Google’s BERT algorithm and break it down into its simplest parts.

12 Marras 20191h 9min