In Search SEO 73: SERP Features Are Even More Important Than You Think!
The In Search SEO Podcast2 Kesä 2020

In Search SEO 73: SERP Features Are Even More Important Than You Think!

SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom: · What SERP features mean when you leave aside the rhetoric · Where is Google taking the SERP and its features? · What is the Topic Layer and why you should very much care about it?! Plus, why ranking signals are not what you think they are (these days)! <<<< EPISODE SUMMARY>>>> In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "rankability", Google does need indirect signals the way they used to. Google has come a long way with its Machine Learning which means it better understands the content it's looking at. In fact, it understands this content more "intrinsically." Once Google truly understands content and how it should be, it doesn’t need ranking signals to the same extent. In the interview segment, Kevin Indig shared his thoughts on SERP features. It starts with the question of whether certain SERP features are considered ‘organic.’ Then Kevin goes into a theory that Google is showing more video carousels because YouTube is important revenue for them. Next, they talk about SERP feature authority how in certain niches it can be nigh impossible to get a SERP feature due to Google’s love of authority websites. Finally, Kevin goes in-depth on his findings on current SERP feature data trends and how Google’s premonitions of what the future will hold came true. Timestamps: The Future of Ranking Signals [00:07:07 - 00:18:46] A Deep Dive Into SERP Features [00:18:46 - 01:04:39] SEO News [01:05:31 - 01:10:39] Resources: Google: That’s No Search Engine… That’s an Authority Engine rankranger.com/blog/google-authority-focus What is the Market Share of Featured Snippet URLs? rankranger.com/blog/featured-snippet-market-share Improving Search for the Next 20 Years www.blog.google/products/search/improving-search-next-20-years/ How Google Knows Good Content From Bad Content rankranger.com/blog/how-google-understands-content Google Figures Out What Users Want & Like Based On Comparing Your Content To Others? seroundtable.com/google-understands-user-experience-intent-27931.html Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Kevin Indig www.g2.com/ twitter.com/Kevin_Indig linkedin.com/in/kevinindig/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Jaksot(222)

In Search SEO 38: The World of SEO According to Barry Schwartz

In Search SEO 38: The World of SEO According to Barry Schwartz

The renowned Barry Schwartz joins the show to discuss his thoughts & feelings on: · The state of the SEO industry · The real and imaginary problems facing Google & how it moves forward · Danny Sullivan’s move to Google, how to deal with ‘SEO negativity’, & how the SEO community has changed Plus, why gaming Google only means Google is gaming you!

6 Elo 20191h 22min

In Search SEO 37: Creating Content in the Age of Google as a Discovery Engine!

In Search SEO 37: Creating Content in the Age of Google as a Discovery Engine!

SEO superstar Mark Traphagen joins the show to share his insights into creating content when Google is everything but a traditional search engine: · How Google’s move towards becoming a discovery engine impacts content creation! · How to create a content strategy that matches Google’s desire to guide users in all-new ways! · What is a ‘content mindset’ and why having one is a must these days? Plus, we breakdown the insane levels of rank fluctuations that came out of the unconfirmed July 2019 Google update!

30 Heinä 20191h 7min

In Search SEO 36: What's Stopping Your Site from Converting?

In Search SEO 36: What's Stopping Your Site from Converting?

CRO maven (& table tennis champ) Dave Hyman joins the show to offer his prolific advice on how to make sure your site converts well: · What stops users from converting? · How to discover the reasons your site is not converting · Which technical considerations matter most as far as conversions are concerned? Plus, we take a look at why Google is running away from links as fast it can! (Disclaimer, links are still super important!)

23 Heinä 20191h 20min

In Search SEO 35: Winning on Both YouTube and on Google SERP!

In Search SEO 35: Winning on Both YouTube and on Google SERP!

Video marketing expert Itamar Blauer joins the show to offer his insights on how to best optimize your videos for the Google SERP: · The foundations of optimizing your videos: The ‘must-dos’ no matter what! · How to get your videos to win both on YouTube and on the Google SERP! · Getting past video creation hurdles! Plus, we tell you why you should have entities on the brain (for your SEO strategy)!

16 Heinä 201956min

In Search SEO 34: The Best Ways to Analyze Your SERP Competitors

In Search SEO 34: The Best Ways to Analyze Your SERP Competitors

Igal Stolpner joins the show to offer some seriously substantial advice to help you deal with your SERP competitors: · How to decide which competitors are worth be worried about · Tips & techniques for knowing the competition qualitatively · How to be both effective & innovative when crafting an SEO strategy that considers the competition Plus, we look at a change in the length of Featured Snippets & what it means for your site!

9 Heinä 20191h 9min

In Search SEO 33: Fully Leveraging Google Posts (& Q&A Feature)

In Search SEO 33: Fully Leveraging Google Posts (& Q&A Feature)

The always enlightening and entertaining Greg Gifford joins the show to discuss: • Must-know tips when creating Google Posts • Leveraging Google Posts to promote your business • Mistakes to avoid when creating Posts & using the Local Panel's Q&A feature Plus, we take a look at the need for uniformity within the SEO industry.

2 Heinä 20191h 14min

In Search SEO 32: On the Health of Local Search – From Reviews to Spammy Listings

In Search SEO 32: On the Health of Local Search – From Reviews to Spammy Listings

Leading local SEO expert Mike Blumenthal joins the show to discuss: · The importance of local SEOs having a sound paid search program · What’s the reality of Google monetizing Google My Business? · The role of review content in local ranking Plus, we look at how Google has added a layer of topical depth to the SERP!

25 Kesä 20191h 8min

In Search SEO 31: Black Hat SEO: Looking Beyond the Taboo

In Search SEO 31: Black Hat SEO: Looking Beyond the Taboo

Craig Campbell joins the podcast to discuss the taboo topic of black hat SEO: · Exploring the lines between black hat and white hat SEO · Is there a time and place for black hat SEO tactics? · Does black hat SEO deserve its bad reputation? Plus, we look at a new level of customization on the Google SERP!

18 Kesä 20191h 8min