In Search SEO 73: SERP Features Are Even More Important Than You Think!
The In Search SEO Podcast2 Kesä 2020

In Search SEO 73: SERP Features Are Even More Important Than You Think!

SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom: · What SERP features mean when you leave aside the rhetoric · Where is Google taking the SERP and its features? · What is the Topic Layer and why you should very much care about it?! Plus, why ranking signals are not what you think they are (these days)! <<<< EPISODE SUMMARY>>>> In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "rankability", Google does need indirect signals the way they used to. Google has come a long way with its Machine Learning which means it better understands the content it's looking at. In fact, it understands this content more "intrinsically." Once Google truly understands content and how it should be, it doesn’t need ranking signals to the same extent. In the interview segment, Kevin Indig shared his thoughts on SERP features. It starts with the question of whether certain SERP features are considered ‘organic.’ Then Kevin goes into a theory that Google is showing more video carousels because YouTube is important revenue for them. Next, they talk about SERP feature authority how in certain niches it can be nigh impossible to get a SERP feature due to Google’s love of authority websites. Finally, Kevin goes in-depth on his findings on current SERP feature data trends and how Google’s premonitions of what the future will hold came true. Timestamps: The Future of Ranking Signals [00:07:07 - 00:18:46] A Deep Dive Into SERP Features [00:18:46 - 01:04:39] SEO News [01:05:31 - 01:10:39] Resources: Google: That’s No Search Engine… That’s an Authority Engine rankranger.com/blog/google-authority-focus What is the Market Share of Featured Snippet URLs? rankranger.com/blog/featured-snippet-market-share Improving Search for the Next 20 Years www.blog.google/products/search/improving-search-next-20-years/ How Google Knows Good Content From Bad Content rankranger.com/blog/how-google-understands-content Google Figures Out What Users Want & Like Based On Comparing Your Content To Others? seroundtable.com/google-understands-user-experience-intent-27931.html Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Kevin Indig www.g2.com/ twitter.com/Kevin_Indig linkedin.com/in/kevinindig/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Jaksot(222)

How to train your organization on technical SEO with Tom Pool

How to train your organization on technical SEO with Tom Pool

Welcome to episode 181 of the In Search SEO podcast. What are the key aspects of technical SEO that you need to incorporate into your training program? That's what we're discussing today with Tom Pool, the technical and training director at Blue Array. A man who runs ridiculously long distances for fun so he can eat lots of cookies. He runs several training sessions for a wide range of audiences including the Advanced Technical SEO training as part of Brighton SEO. He also leads in technical strategy for many of his agency's clients. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

28 Marras 202319min

The 4 key elements of running a successful SEO agency - with Anthony Barone

The 4 key elements of running a successful SEO agency - with Anthony Barone

Welcome to episode 180 of the In Search SEO podcast. What's the difference between a successful SEO agency and a struggling agency? That's what we're exploring today with Anthony Barone, a man who was the third hire at Studio Hawk Australia. Since then he moved to the UK and is the co-founder and managing director of Studio Hawk UK. https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

22 Marras 202315min

Six areas where SEO and PPC can work more effectively together - with Csaba Szabo

Six areas where SEO and PPC can work more effectively together - with Csaba Szabo

Welcome to episode 179 of the In Search SEO podcast. What are the areas where SEO and PPC can work more effectively together? That's what we're covering today with Csaba Szabo, who became a head of SEO after just 3 years in the industry and he's now a freelance SEO consultant. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

14 Marras 202316min

A short important announcement

A short important announcement

Hey everyone. We have a special announcement for all of our listeners. Over the past few years, we have published the In Search SEO podcast under the Rank Ranger brand. But now, Rank Ranger has been welcomed into the Similarweb family. Meaning, the podcast is moving to Similarweb's YouTube channel. It's everything you like about the podcast, just under Similarweb moving forward. If you like listening to the audio version of the podcast then there's no change needed. But if you like watching the video version, you will find it on Similarweb's YouTube channel. The blog version will also from now on be on Similarweb's blog. Similarweb YouTube channel: https://www.youtube.com/@Similarweb Similarweb Podcast blog: https://www.similarweb.com/blog/tag/in-search-podcast/ Episode 179 will be released soon with special guest Csaba Szabo. Thank you to all your listeners for your continued support. We look forward to offering many more exciting episodes in the future.

14 Marras 20231min

8 steps to creating a topic cluster with limited marketing resources - with Alice Rowan

8 steps to creating a topic cluster with limited marketing resources - with Alice Rowan

Welcome to episode 178 of the In Search SEO podcast. Today we're discussing with Alice Rowan, Website consultant, eight steps to creating a topic cluster with limited marketing resources including: 1. Handling variations 2. Pagination 3. Faceted navigation

8 Marras 202318min

7 Painfully common ecommerce SEO mistakes to avoid - and how to fix them - with Luke Carthy

7 Painfully common ecommerce SEO mistakes to avoid - and how to fix them - with Luke Carthy

Welcome to episode 177 of the In Search SEO podcast. Today we're discussing with Luke Carthy, E-commerce consultant, seven common e-commerce SEO mistakes and how to fix them including: 1. Handling variations 2. Pagination 3. Faceted navigation

1 Marras 202316min

5 Key Website Architecture Mistakes to Avoid - with Kavi Kardos

5 Key Website Architecture Mistakes to Avoid - with Kavi Kardos

Welcome to episode 176 of the In Search SEO podcast. Today we're discussing with Kavi Karlos, SEO Director at Uproer, the five key website architecture mistakes to avoid including: 1) Building without a blueprint 2) Deprioritizing your users 3) Overthinking and overcomplicating 4) Changing too much too fast 5) Losing track of your data

25 Loka 202317min

6 Brand Optimisation steps SaaS brands should take now to prepare for AI - with Annika Haataja

6 Brand Optimisation steps SaaS brands should take now to prepare for AI - with Annika Haataja

Today we're discussing with Annika Haataja what key steps SaaS brand SEOs should take now to ensure that their site is fully optimized for the AI era including: 1. How to craft compelling brand pages 2. The importance of showcasing authentic customer testimonials 3. How to harness the power of customer reviews

3 Loka 202319min