In Search SEO 74: Doing SEO for Syndicated Content
The In Search SEO Podcast9 Kesä 2020

In Search SEO 74: Doing SEO for Syndicated Content

The Motley Fool’s own Alli Berry joins the podcast to talk about the issues facing SEOs who work with content syndication: · When to and not to syndicate content from an SEO perspective · How to handle syndicates who outrank the original content source · Google’s syndication shortcomings & how to handle them Plus, what scroll-to-text Featured Snippets really mean for sites! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Google’s latest update to Featured Snippets on desktop. Now when you click on the snippet's URL, you’re taken to the exact spot on the page where the content came from, plus it’s highlighted in yellow. Our hosts go over whether this functionality is helpful to the average user, how SEOs should approach building their on-site brand, and the morality of Google changing how users view your page. In the interview segment, Mordy interviewed Allie Berry of the Motley Fool. Alii shares her thoughts on content syndication. Alli and Mordy discuss how content syndication works, what to expect when in a partnership, the cost analysis of syndication, and the controversy of paywalled content on the SERP, etc. Resources: Google to Pay For News Content in Europe searchengineland.com/french-antitrust-decision-sets-the-stage-for-google-to-pay-for-news-content-in-europe-332744 Nino Knetemann Tweet twitter.com/KnetemannNino/status/1268431800566722560 Rich Tatum Tweet twitter.com/RichTatum/status/1268421112163184648 Timestamps: What Scroll-to-Text Featured Snippets Mean for SEO [00:06:47 - 00:19:43] Solving the Biggest Problems with SEO for Content Syndication [00:19:43 - 00:55:36] SEO News [00:56:31 - 00:59:18] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Alli Berry www.fool.com/ twitter.com/AlliBerry3 linkedin.com/in/berryalli/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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How to train your organization on technical SEO with Tom Pool

How to train your organization on technical SEO with Tom Pool

Welcome to episode 181 of the In Search SEO podcast. What are the key aspects of technical SEO that you need to incorporate into your training program? That's what we're discussing today with Tom Pool, the technical and training director at Blue Array. A man who runs ridiculously long distances for fun so he can eat lots of cookies. He runs several training sessions for a wide range of audiences including the Advanced Technical SEO training as part of Brighton SEO. He also leads in technical strategy for many of his agency's clients. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

28 Marras 202319min

The 4 key elements of running a successful SEO agency - with Anthony Barone

The 4 key elements of running a successful SEO agency - with Anthony Barone

Welcome to episode 180 of the In Search SEO podcast. What's the difference between a successful SEO agency and a struggling agency? That's what we're exploring today with Anthony Barone, a man who was the third hire at Studio Hawk Australia. Since then he moved to the UK and is the co-founder and managing director of Studio Hawk UK. https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

22 Marras 202315min

Six areas where SEO and PPC can work more effectively together - with Csaba Szabo

Six areas where SEO and PPC can work more effectively together - with Csaba Szabo

Welcome to episode 179 of the In Search SEO podcast. What are the areas where SEO and PPC can work more effectively together? That's what we're covering today with Csaba Szabo, who became a head of SEO after just 3 years in the industry and he's now a freelance SEO consultant. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

14 Marras 202316min

A short important announcement

A short important announcement

Hey everyone. We have a special announcement for all of our listeners. Over the past few years, we have published the In Search SEO podcast under the Rank Ranger brand. But now, Rank Ranger has been welcomed into the Similarweb family. Meaning, the podcast is moving to Similarweb's YouTube channel. It's everything you like about the podcast, just under Similarweb moving forward. If you like listening to the audio version of the podcast then there's no change needed. But if you like watching the video version, you will find it on Similarweb's YouTube channel. The blog version will also from now on be on Similarweb's blog. Similarweb YouTube channel: https://www.youtube.com/@Similarweb Similarweb Podcast blog: https://www.similarweb.com/blog/tag/in-search-podcast/ Episode 179 will be released soon with special guest Csaba Szabo. Thank you to all your listeners for your continued support. We look forward to offering many more exciting episodes in the future.

14 Marras 20231min

8 steps to creating a topic cluster with limited marketing resources - with Alice Rowan

8 steps to creating a topic cluster with limited marketing resources - with Alice Rowan

Welcome to episode 178 of the In Search SEO podcast. Today we're discussing with Alice Rowan, Website consultant, eight steps to creating a topic cluster with limited marketing resources including: 1. Handling variations 2. Pagination 3. Faceted navigation

8 Marras 202318min

7 Painfully common ecommerce SEO mistakes to avoid - and how to fix them - with Luke Carthy

7 Painfully common ecommerce SEO mistakes to avoid - and how to fix them - with Luke Carthy

Welcome to episode 177 of the In Search SEO podcast. Today we're discussing with Luke Carthy, E-commerce consultant, seven common e-commerce SEO mistakes and how to fix them including: 1. Handling variations 2. Pagination 3. Faceted navigation

1 Marras 202316min

5 Key Website Architecture Mistakes to Avoid - with Kavi Kardos

5 Key Website Architecture Mistakes to Avoid - with Kavi Kardos

Welcome to episode 176 of the In Search SEO podcast. Today we're discussing with Kavi Karlos, SEO Director at Uproer, the five key website architecture mistakes to avoid including: 1) Building without a blueprint 2) Deprioritizing your users 3) Overthinking and overcomplicating 4) Changing too much too fast 5) Losing track of your data

25 Loka 202317min

6 Brand Optimisation steps SaaS brands should take now to prepare for AI - with Annika Haataja

6 Brand Optimisation steps SaaS brands should take now to prepare for AI - with Annika Haataja

Today we're discussing with Annika Haataja what key steps SaaS brand SEOs should take now to ensure that their site is fully optimized for the AI era including: 1. How to craft compelling brand pages 2. The importance of showcasing authentic customer testimonials 3. How to harness the power of customer reviews

3 Loka 202319min