In Search SEO 78: Finding the SEO Metrics that Matter to Clients
The In Search SEO Podcast7 Heinä 2020

In Search SEO 78: Finding the SEO Metrics that Matter to Clients

Steven Long joins the podcast to share his wisdom on sharing SEO metrics that are meaningful to your clients (and a bit on content for SMBS as well): · The SEO metrics sites should be paying attention to (and a few they should not be) · How to handle a client who has been jaded by vanity metrics · Getting content right for extremely niche local businesses Plus, why free product listings are pushing Google into a corner! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Google’s plan on bringing free product listings to the main search results. Mordy explains how this plan puts Google between a rock and a hard place. On the one hand, users expecting a more informational SERP are seeing instead a more commerce-centric SERP. On the other hand, if Google doesn’t add free listings to the main SERP, product owners will be less inclined to add product listings which detract from Google’s chances of competing with Amazon. Mordy ends with his solution so make sure to listen to the end! In the interview segment, Mordy interviewed Steven Long, President of Precision Legal Marketing to discuss the intricacies of doing SEO for law firms and other SMBs. They get into top metrics for SMBs (and beyond), how to study conversions, how to build trust with your client, the differences between local and national law firms, a look into deeper nuances between the law industry and other industries, and more! Resources: Google Brings Free Product Listings to Its Main Google Search Results https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/ SERP News: May 2020 Edition https://www.rankranger.com/blog/serp-news-may2020 Timestamps: Why Google Is at an Even Greater Risk of Going Too Far with Products on the SERP [00:05:53 - 00:21:31] Keeping Your Clients by Sharing SEO Data That Means Something [00:21:31 - 00:58:23] SEO News [00:59:04 - 01:03:57] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Steven Long of Precision Legal Marketing https://precisionlegalmarketing.com/ twitter.com/legalmarketings https://www.linkedin.com/in/steven-long-2860628/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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In Search 06: Zero Organic Result SERPs Are Back! The What & the Why of Result-Less SERPs!

In Search 06: Zero Organic Result SERPs Are Back! The What & the Why of Result-Less SERPs!

Google has officially brought zero organic results SERPs back, but this time just on mobile. Get the scoop on: • What no organic result SERPs means for sites • What’s different about this, the second round of result-less SERPs • Why Google creates such SERPs & what it’s looking to gain

4 Joulu 201830min

In Search 05: Where Google Goes Wrong by Just Showing Popular Search Results

In Search 05: Where Google Goes Wrong by Just Showing Popular Search Results

Does Google have an ethical duty when showing search results? Should popularity inherently win out over results more aligned to objective truth? We take a look at a series of cases and put our thumbs on the scale. Also, analysis on video carousel and Image Box SERP losses, discussion on the impact of ‘on the SERP live sports commenting’, and a look at a balanced way to approach authorship as a ranking factor.

27 Marras 201825min

In Search 04: Mentions vs. Links & Does User Trust Impact Voice Device Commerce?

In Search 04: Mentions vs. Links & Does User Trust Impact Voice Device Commerce?

In this episode we discuss: * When a mention doesn’t cut it and a link should be given to a source * What does “link naturally” even mean? Can it be done? * The implications of a surge in Related Questions * Data on user trust in AI when making a purchase

20 Marras 201827min

In Search 03: Do Multifaceted Featured Snippets Really Have an Impact? Is RankBrain Over-Hyped?

In Search 03: Do Multifaceted Featured Snippets Really Have an Impact? Is RankBrain Over-Hyped?

In this episode we discuss a theory as to why multifaceted Featured Snippets may not be as dangerous to sites ranking in the organic results as thought to be. We also look at what Google really meant when they say SEOs are too focused on RankBrain. Also, a look at where voice search is headed & what Google needs to do to ensure it survives.

13 Marras 201829min

In Search 02: Is AMP a Ranking Factor & What Brings Up the Explore Panel?

In Search 02: Is AMP a Ranking Factor & What Brings Up the Explore Panel?

Is AMP a ranking factor? What's behind its recent revival? How often do the new Explore Panels appear? What types of keywords bring it up? Also, a look into how Google keeps its Knowledge Panel updated and the importance of the relationships between entities/topics in search!

6 Marras 201832min

In Search 01: Authorship Tips for YMYL Sites & Featured Snippets vs. Optimizing Titles for Clicks

In Search 01: Authorship Tips for YMYL Sites & Featured Snippets vs. Optimizing Titles for Clicks

An entertaining look at: How to create authoritative authorship for YMYL sites when lacking official credentials. Should you spend your time & money hunting down Featured Snippets or is your time better spent focusing on clickable titles? A roundup of the latest in industry news and trends.

29 Loka 201823min