In Search SEO 79: Tracking Google’s Algorithm Updates & SERP Feature Changes
The In Search SEO Podcast14 Heinä 2020

In Search SEO 79: Tracking Google’s Algorithm Updates & SERP Feature Changes

The great Dr. Pete joins the podcast to share what goes into tracking Google’s updates to its algorithm and SERP features: · Why chasing the Google algorithm is harder than many think · The upside to keeping tabs on Google’s SERP feature trends · How to understand Google Plus, we take a hard look at why Google’s Search as a Journey is failing to meet expectations! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir pick up from last week and discuss Google’s conflicting messaging. This week they focus on Google pushing for deeper content yet not offering access points to that content. Meaning, while Google is incentivizing deeper content, there’s very little access via the SERP to this content. It seems Google could do a much better job at sharing targeted content that would extend the user’s journey. It would appear that Search as Journey has a lot of room to grow. In the interview segment, Mordy interviewed Dr. Pete Meyers, a marketing scientist at Moz, to discuss tracking Google updates. They explore the thrill of chasing the algorithm, what tools they use, Google algorithm winners and losers lists, finding the common thread of an update, and more! Resources: In Search SEO [Episode 78] https://www.rankranger.com/blog/seo-metrics-that-matter What’s Google’s Goal? Why Google is All About Authority https://www.rankranger.com/blog/google-authority-focus Is top of the funnel content under attack? How the SERP is set to change https://searchengineland.com/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change-336400 Google’s May 2020 Update: Winners, Winners, Winlosers, and Why It’s All Probably Crap https://moz.com/blog/googles-may-2020-core-update-winners How-to Handle Zero-Searches https://www.rankranger.com/blog/how-to-handle-zero-click-searches Timestamps: Is Search as Journey Effective? [00:03:53 - 00:19:54] Chasing and Tracking Google Updates and SERP Features: A Conversation with Dr. Pete Meyers [00:19:54 - 00:54:47] SEO News [00:55:22 - 00:59:21] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Dr. Pete Meyers https://moz.com/ https://twitter.com/dr_pete https://www.linkedin.com/in/drpete/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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In Search SEO 54: What's Changed in the Quality Raters Guidelines?

In Search SEO 54: What's Changed in the Quality Raters Guidelines?

World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google’s changes to the Quality Raters Guidelines: · Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google’s algorithm Plus, we pick apart some of the most popular clichés about doing SEO in 2020!

7 Tammi 20201h 4min

In Search SEO 53: Our Best Moments in SEO Podcasting!

In Search SEO 53: Our Best Moments in SEO Podcasting!

This week we pull out the top 10 moments from The In Search SEO Podcast in 2019! Get the best of the podcast in one episode! Great tips on everything from SEO automation to E-A-T to content marketing to competitor analysis! Plus, go behind the scenes of the podcast along the way!

24 Joulu 201954min

In Search SEO 52: How to be Brand Discoverable - Google and Beyond

In Search SEO 52: How to be Brand Discoverable - Google and Beyond

CEO of Directive Consulting, Garrett Mehrguth, joins the show to share his insights on making your brand more discoverable: · How to increase your visibility market share · Capitalizing on reviews site for top ranking opportunities · The role of search marketing in discoverability Plus, we look at the effect of the holiday season on PLAs!

17 Joulu 201952min

In Search 51: Finding Content Marketing Opportunities

In Search 51: Finding Content Marketing Opportunities

Marketing Now author David Bain joins the show to discuss finding new content opportunities: · What content opportunities are emerging? · How to take advantage of audio and video content · The value of synthesizing offline and online content experiences Plus, we analyze Google’s November 2019 Local Update!

10 Joulu 20191h 8min

In Search SEO 50: Looking Back at SEO in 2019

In Search SEO 50: Looking Back at SEO in 2019

SEO superstar Ross Tavendale joins the show to talk about what mattered most in SEO during 2019: · The importance of links now and going forward · The state of clicks on the SERP · The role of the Quality Rater Guidelines, entity understanding, technical SEO now and in 2020 Plus, reevaluating your site’s UX with a few ideas from Google itself!

3 Joulu 20191h 10min

In Search SEO 49: Grabbing Hold of Your Online Reputation Using SEO

In Search SEO 49: Grabbing Hold of Your Online Reputation Using SEO

The great Ari Roth joins the podcast to talk about brand reputation management on the Google SERP. · How to use the SERP to control your brand’s narrative · Using SEO to manifest a positive brand identity · How to handle brand inaccuracies within Google’s properties Plus, when SEO conspiracies go too far – A deep-dive into the Wall Street Journal’s take on Google.

26 Marras 20191h 18min

In Search 48: Online Reputation – Thinking Outside the SEO Box

In Search 48: Online Reputation – Thinking Outside the SEO Box

Search marketing legend Michelle Robbins joins the podcast to discuss creating a positive online reputation beyond SEO considerations: · Thinking about brand reputation beyond ‘links’ · How to best handle online reputation attacks · Building positive brand sentiment – moving past the clichés Plus, we go into a new way Google may be pushing its algorithm updates!

19 Marras 20191h 1min

In Search SEO 47: Doing SEO for New Sites

In Search SEO 47: Doing SEO for New Sites

Serial entrepreneur Matti Giovanisci joins the podcast to discuss building a new site with SEO in mind: · What optimization tasks should be at the top of your list when building a new site? · How to move your SEO & content strategies from planning to reality · How to start link building for a new site Plus, we take a hard look at Google’s BERT algorithm and break it down into its simplest parts.

12 Marras 20191h 9min