In Search SEO 82: John Mueller’s Take on Interacting with the SEO Industry
The In Search SEO Podcast4 Elo 2020

In Search SEO 82: John Mueller’s Take on Interacting with the SEO Industry

The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry: · How talking to search marketers of all levels impacts the SEO dialogue · Handling the problems of SEOs and the complications that come with it · On dealing with SEO controversy Plus, we take a look at Google’s ability to update entities in a flash! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy tells Sapir about an interesting Google search Mordy did a few weeks ago. Mordy did a Google search on the Toronto Blue Jays just when it was announced that they won't be able to play any games in Toronto and will need to find a new location for the season. As this was unfolding Mordy found a section in the Blue Jay’s Knowledge Panel that was asking users to verify the baseball team’s new location. This was incredible as this was information that only a few hours ago started appearing in the news carousel and it almost immediately impacted the team’s Knowledge Panel! In the interview segment, Mordy interviewed Google’s own John Mueller to talk about John and his work at Google. They start by debunking the myth that John really likes cheese. Then they go into the difficulty of answering specific user questions without giving assumptions that this applies to all situations, the balance of trying to fix an issue using the algorithm and suggesting to the user to fix it themselves, why Google changed how they announce algorithms, and much more! Resources: Mordy’s Blue Jays tweet https://twitter.com/MordyOberstein/status/1286013678714793986 What Content Syndication Means for SEO: In Search SEO Podcast https://www.rankranger.com/blog/seo-for-content-syndication Timestamps: How Quickly Can Google Detect Changes to Entities [03:19 - 13:44] On Advancing the Great SEO Dialogue: A Conversation with John Mueller [13:55 - 48:40] SEO News [49:23 - 55:06] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: John Mueller of Google https://twitter.com/JohnMu Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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In Search SEO 22: How to Optimize Your LinkedIn Account for SEO

In Search SEO 22: How to Optimize Your LinkedIn Account for SEO

LinkedIn expert, Yoel Israel, joins the show to discuss: • What’s important when optimizing your LinkedIn profile for SEO & beyond • Getting noticed on LinkedIn • Is your LinkedIn profile “linkable?”

9 Huhti 201948min

In Search SEO 21: Pay to Play? Is Organic Search, Branding, & Social Media Dying?

In Search SEO 21: Pay to Play? Is Organic Search, Branding, & Social Media Dying?

The world-renowned Lukasz Zelezny joins the show to discuss: • Why, despite the influx of Google’s SERP features, organic search is stronger than ever • The continuing possibility of building your brand organically • Is there something that still works on social media without paying for it?

2 Huhti 201942min

In Search SEO 20: From KPIs to Voice Search - How to Get Content Marketing Right!

In Search SEO 20: From KPIs to Voice Search - How to Get Content Marketing Right!

Content marketing expert Liraz Postan joins the show to discuss: • What’s important in content marketing today • Which content marketing KPIs are actually worth your while • Thinking about users beyond the click Plus, we talk data on the latest Google algorithm update.

26 Maalis 201947min

In Search SEO 19: Moving Beyond the Clichés of Enterprise SEO

In Search SEO 19: Moving Beyond the Clichés of Enterprise SEO

SurveyMonkey’s Director of Growth and SEO, Eli Schwartz comes on the show to put some teeth on the generic advice enterprise SEOs tend to hear: · Beyond just creating more content, how enterprise sites should think about the content process · Bringing true efficiency to your SEO team · How to get your SEO efforts noticed Plus, we discuss a major change to Image Thumbnails on the SERP!

19 Maalis 201940min

In Search SEO 18: Targeting Users, Staying Creative, & Building Team Harmony with Content Pillars

In Search SEO 18: Targeting Users, Staying Creative, & Building Team Harmony with Content Pillars

Content marketing & SEO maven Carolyn Lyden joins the podcast to discuss content pillars & how to be a well-oiled content producing machine: • Creating content pillars that effectively targets users • How to plan out your content while keeping creativity alive • Strategies to bridge the gap between your content & SEO teams

12 Maalis 201938min

In Search SEO 17: Influencer Marketing with an Eye on SEO

In Search SEO 17: Influencer Marketing with an Eye on SEO

SEO expert & influencer marketing ace Shane Barker joins the podcast to discuss how to go about influencer marketing with a focus on SEO: · How influencer marketing ties into your SEO strategy · Keeping your influencer marketing ‘white hat’ · Maintaining a focused influencer marketing strategy for strong SEO

5 Maalis 201948min

In Search SEO 16: The Increasing Importance of Mobile Page Speed

In Search SEO 16: The Increasing Importance of Mobile Page Speed

Mobile experts Russell Jeffery & Stephen Alemar of Duda join the show to discuss why mobile page speed is more important than it ever has been. · Why both page speed & mobile UX are even more important than you think · Where mobile page speed sits on the SEO totem pole compared to other signals · Where do we stand with the AMP Project? Is it still relevant?

26 Helmi 201947min

In Search SEO 15: Proximity, Reservations, & Voice Search Monetization!

In Search SEO 15: Proximity, Reservations, & Voice Search Monetization!

The king of local SERP features, Sergey Alakov, comes on to discuss local intent & the future of voice search monetization: · Thinking beyond proximity – why local intent optimization is nearly universal · Why businesses will feel the pressure to join the Reserve with Google program · How local is shaping up to be the natural way for Google to monetize voice search!

19 Helmi 201945min