In Search SEO 85: The Art of Repurposing Your Google Reviews & Beyond!

In Search SEO 85: The Art of Repurposing Your Google Reviews & Beyond!

GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews! * How to repurpose your reviews in ways you never thought of * How to get smart with repurposing the right reviews at the right time * Where you should be showcasing your Google reviews and how to do it Plus, why the age-old advice of writing content for Featured Snippets might not be the best idea. ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy goes all-in on Featured Snippets and shares his hot take on how writing content to grab Featured Snippets might be killing your content. How? Well, it ties into how Google’s machine learning language algorithm BERT helps pull in content. Google using things like BERT shows that sometimes answers need to come from long-form content that doesn't fit nicely under an H3 or in a bulleted list. The point being, the typical advice around writing for Featured Snippets does not work for all content variations. In the interview segment, Mordy interviewed Aaron Weiche, CEO of GatherUp to talk about repurposing reviews. Aaron’s main pitch is that your reviews shouldn’t be left on the shelf to gather dust, rather you can increase their value by reusing them in multiple fashions. For example, you can reuse them on social media or have them appear on multiple areas of your site, each segment of reviews focusing on a different service/product. Hear the full interview for more tips! Resources: GatherUp Social Sharing Tool https://gatherup.com/blog/social-sharing-images-benefit-more-than-social-media/ Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses The Hands-On Guide to Winning Featured Snippets (Part 1) https://www.rankranger.com/blog/featured-snippet-guide-1 The Hands-On Guide to Winning Featured Snippets (Part 2) https://www.rankranger.com/blog/featured-snippet-guide-2 Timestamps: When Writing for Featured Snippets Makes No Sense [03:48 - 19:33] How to Repurpose Online Reviews: A Conversation with Aaron Weiche [19:33 - 46:39] SEO News [47:06 - 50:52] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Aaron Weiche, CEO of GatherUp https://twitter.com/AaronWeiche https://www.linkedin.com/in/aaronweiche/ http://gatherup.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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ChatGTP for SEO- Part 2/3

ChatGTP for SEO- Part 2/3

Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this post, our panel explains practical tips on how to use Chat GPT for SEO, including 1. Using Chat GPT to create SEO-optimized content 2. When using Chat GPT to generate seed terms, how accurate is the information? 3. How Chat GPT will change how consumers use the web and how it impacts SEO 4. What are the limitations and drawbacks of using Chat GPT? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

23 Touko 202317min

ChatGTP for SEO- Part 1/3

ChatGTP for SEO- Part 1/3

Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO. We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: 1. What SEOs need to know about ChatGPT 2. Using prompts to train AI For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

16 Touko 202315min

6 things that SEOs need to know about growth planning - with Ken Marshall

6 things that SEOs need to know about growth planning - with Ken Marshall

What has growth planning got to do with SEO? And what can SEOs learn from growth planning? In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including: 1. Shareholder's expectations around ROI planning 2. Understand your client's business model and sales process as well as they do 3. Center your keyword focus around the client's right-to-own 4. Plan campaign tactics for short-term, mid-term, and long-term value 5. Monthly and quarterly analytics 6. Stay in close communication with your clients about their ever-changing business priorities For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

9 Touko 202325min

Newsjacking for Link building in 3 Easy Steps - with Jo O'Reilly

Newsjacking for Link building in 3 Easy Steps - with Jo O'Reilly

How do you use newsjacking for link building? That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly. In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including: 1. Get ahead of the news, no crystal ball required 2. Know your beat, make context, build medial lists, and keep them updated 3. Streamline the process and ensure you can move fast when the news break For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

2 Touko 202320min

E-EA-T and your SEO Strategy with Ed - Ziubrzynski

E-EA-T and your SEO Strategy with Ed - Ziubrzynski

Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T? In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy. 1. How AI is affecting E-E-A-T 2. Why did Google add Experience to E-A-T? 3. Why should you start with Trust? 4. Examples of Expertise and Authoritativeness For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

25 Huhti 202318min

3 Ways to Earn Online Reviews from Customers - Garrett - Sussman

3 Ways to Earn Online Reviews from Customers - Garrett - Sussman

They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process? That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer support For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

18 Huhti 202317min

3 Steps to Promote Your Content More Effectively with Alan Silvestri

3 Steps to Promote Your Content More Effectively with Alan Silvestri

Are you guilty of just publishing and hoping and moving on? In this episode, Alan Silvestri shares 3 steps to promote your content more effectively, including: 1. Figure out which pages to promote 2. Know what promotion channels to choose for each page 3. Implement a content promotion system For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

11 Huhti 202316min

5 things you should know about SEO for NFT companies - Brendan Aw

5 things you should know about SEO for NFT companies - Brendan Aw

How different is SEO for NFT companies? In this episode, Brendan Aw shares five SEO tips for NFT companies, including: 1. Optimizing title tags and meta description URLs 2. Have good UI/UX 3. Use searchable platforms for content distribution 4. Keyword research 5. Building E-A-T For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

4 Huhti 202318min