In Search SEO 87: Is Amazon Targeting SMBs with Search Ads?

In Search SEO 87: Is Amazon Targeting SMBs with Search Ads?

Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs: * How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways * What Amazon's paid search strategy implies about the overall direction of the platform * How Amazon's use of search ads might impact competitor's ad budgets negatively Resources: Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/ Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jason Dodge, Founder of Black Truck Media https://twitter.com/dodgejd https://www.linkedin.com/in/dodgejd/ https://blacktruckmedia.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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How to build a content strategy in 4 easy steps - with Kelly Johnstone

How to build a content strategy in 4 easy steps - with Kelly Johnstone

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20 Helmi 202415min

3 Key steps to building a great SEO team - with Vanda Pókecz

3 Key steps to building a great SEO team - with Vanda Pókecz

Everyone wants to be the best, but how do you actually *be* the best? Vanda Pókecz reveals the three secrets to building an unrivalled SEO team, ready to work together to level UP your visibilty and performance on search. Head over to www.similarweb.com for in-depth SEO insights. Find our Guest Vanda Pokecz here: https://www.linkedin.com/in/vanda-pokecz/

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5 reasons why site migrations fail - with Sanja Markovic

5 reasons why site migrations fail - with Sanja Markovic

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7 Helmi 202415min

How to use Schema to Enhance your EEAT - with Alex Moss

How to use Schema to Enhance your EEAT - with Alex Moss

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3 tips that’ll help SEOs work better with in-house developers - with Adam Gent

3 tips that’ll help SEOs work better with in-house developers - with Adam Gent

Adam Gent was a former product manager turned SEO specialist, during this podcast he shares 3 tips that will help SEOs collaborate better with development teams. According to Adam, this is the secret to successful SEO execution

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5 key actions to bolster your EEAT score and prepare for SGE - with Kapwom Dingis

5 key actions to bolster your EEAT score and prepare for SGE - with Kapwom Dingis

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5 AI Tools to power your SEO - with Ivana Flynn

5 AI Tools to power your SEO - with Ivana Flynn

Is AI going to replace your Job? Ivana Flynn weighs in on how we can get AI to work for us not against us

4 Helmi 202415min

What does it take to build authority online? - With Sinead Mclarty

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David speaks to PR specialist Sinead Mclart about defining your end goal in order to effectively link build.

1 Helmi 202415min