Perceived Value
Florist Life9 Touko 2021

Perceived Value

Who is your customer? How do they see what you do and what you sell as valuable? There is a definite distinction between people looking for quality over quantity, and vice versa. Does your client see the value in your talents or do they simply find value in convenience? Ask yourself. Also, have you delved into the world of subscriptions with your floral business?... If not, it is an ideal time to start. Get a plan in the works... you'll be happy you did. Insta: @floristlifepodast Email: FloristLifePodcast@Gmail.com

Jaksot(32)

Wedding Recipe

Wedding Recipe

We dread the moments at weddings when we realize we have either bought way too much product or not enough product for our event we are working on.... We feel so vulnerable or even like we have lost ou...

29 Kesä 202146min

The Other Side

The Other Side

We all have been through it... Covid 19 took the industry for a wild ride. The effects are still lingering, and they will be for a while, but we will persevere. The idea that we have constant control ...

22 Kesä 202132min

Sympathy Work

Sympathy Work

Sympathy work is somewhat of an art form. As a florist, you must blend, with grace, the consultation with the implementation of the design in a short period of time. The consultation is often the most...

14 Kesä 202143min

Industry Advocacy

Industry Advocacy

As a florist, do you help support your industry?  Think of how many people you know in the floral world. Would it not make sense to think of them as allies or colleagues, rather than competitors? Don'...

1 Kesä 202129min

Respect & Appreciation

Respect & Appreciation

Many people are unaware of the grueling effort it takes to get flowers from the farm to their home. The mystery can be chalked up to misconception, ignorance or just disinterest. As a florist, it is i...

24 Touko 202135min

Lighten Up

Lighten Up

Why so serious? It's time we lighten up. The floral business is a surreal comedy show, and we are the stars. As florists, we have to try to find the humor in what is happening around us every day.  Th...

16 Touko 202126min

Irate Customers

Irate Customers

The irate customer conflict is a scene we would rather avoid. As florists, we are embedded in the service industry and will surely encounter them, and often at the worst time. Be prepared, and know th...

2 Touko 202124min

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