Carlos Brito – Creating an Ownership Culture – [Founder’s Field Guide, EP. 21]

My guest today is Carlos Brito, CEO of Anheuser-Busch InBev. AB InBev is the world’s largest brewer of beer and maintains a portfolio of hundreds of beer brands across the globe. Our conversation focuses on AB InBev’s culture of ownership, how Carlos balances organic growth with acquisitions and managing disruption as an industry incumbent. I loved hearing about Carlos’ story from growing up in Brazil to now running one of the largest businesses in the world. I hope you enjoy my conversation with Carlos Brito. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Tegus. Tegus has built the most extensive primary information platform available for investors. With Tegus, you can learn everything you’d want to know about a company in an on-demand digital platform. Investors share their expert calls, allowing others to instantly access more than 10,000 calls on Affirm, Teladoc, Roblox, or almost any company of interest. All you have to do is log in. Visit tegus.co/patrick to learn more. ----- This episode is brought to you by NetSuite. NetSuite allows founders to centralize their payment systems, ditch old spreadsheets and Quickbook tools, and finally gain visibility and control over their financials, HR, inventory, eCommerce - all in one place, instantly.Whether you are doing a million in revenue or hundreds of millions in revenue - see why over 22,000 companies are using NetSuite today. Schedule your free product tour at netsuite.com/invest. ----- Founder's Field Guide is a property of Colossus Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Show Notes [00:03:12] - [First question] - His career path and how he got to where he is today [00:11:02] - Culture building lessons throughout his career [00:14:52] - Maintaining ownership of company culture as businesses grow [00:16:47] - How and why they avoid wasted resources [00:18:49] - Why conserving resources is so beneficial for a company [00:21:18] - Spreading culture into new members of a team [00:25:26] - Lessons from managing a large portfolio of different brands [00:27:58] - Biggest mistakes he has seen within brands [00:29:38] - Navigating changes/threats in the beer industry, starting with craft beers [00:32:56] - Lessons from the production and distribution side of the business [00:36:02] - How to assess and decide to move into a new market [00:37:12] - Role of data in deciding how to allocate resources and capital [00:40:34] - The evolution of marketing over his career [00:44:32] - Implementing the meritocracy to keep the right people in the company and move them around [00:47:59] - Feedback he needed to hear [00:49:16] - How other leaders can decide on whether to focus on inorganic or organic growth [00:51:41] - What he’s most proud of from his career [00:53:13] - Passion for the product [00:54:12] - Most memorable beer in his life [00:54:56] - Kindest thing anyone has done for him